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Company Overview

Idea Couture is an award-winning global strategic innovation and experience design firm.
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Company Philosophy

Our multidisciplinary design thinking team is working at the frontline of research, strategy, design and innovation.
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Leadership Team

We're experts from many disciplines. Anthropologists, sociologists, futurists, strategists, designers, technologists, and engineers.
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  • Press Releases
01 Strategic Innovation

We help our clients create capabilities for internal innovation, design thinking and organizational transformation.
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02 Design Services

We design products, services, brands, communications, marketing and interactive experiences for our clients.
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03 Insight & Foresight

We don't do the usual market research. Through anthropology and futurism, we conduct research to power up innovation.
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04 Applied Innovation

We apply the principles and practices of design thinking to complete end-to-end innovation projects for our clients.
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  • Deliverables
  • Select Clients
  • IC Health
  • IC CPG
  • M/I/S/C/

/Our videos

Love & Money
by Leah Hunter

Insights in nature
by Riwa Harfoush

A park with a 6 pack
by Mathew Lincez

Not Advertising Problems
by Sean Hazel

What is Social Innovation?
by Patrick Glinski

What have I learned from my daughter Sophie?
by Sady Ducros

Empathy is missing in our approach to design.
by Jeff Richter

People just love to share
by Emma Aiken-Klar

  • 01 Strategic Innovation
  • 02 Design Services
  • 03 Insight & Foresight
  • 04 Applied Innovation

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