Idris Mootee is an authority in strategic innovation, the CEO of Idea Couture, and the author of several books that challenge the dominant orthodoxies of today’s right-brained dominated business world. A proponent of abandoning old behaviors and out-dated mental models, he argues that the only long-term solution to the fundamental changes and complex challenges that are occurring in today’s business world, is a radical shift from command-and-control management to innovation management.
Mootee stresses the importance of D-School and B-School thinking and believes that they are crucial to innovation management. Today's management concepts are heavily based on "optimization" and "scale economics" and Mootee highlights the fact that businesses need to make better use of resources and exercise their power in order to gain competitive advantage. However, this suggestion does not address “size” and can create other problems including legacies and bureaucracy that may hinder imagination and opportunities. Mootee believes that the next generation of thinkers can effectively use both sides of their brains to produce a winning combination and in turn move knowledge forward.
Idris Mootee operates at the intersection of strategic innovation, experience design, and emerging technologies. He leads innovative initiatives by providing clients with strategic guidance, developing strategic foresights, and applying design thinking for multiple industries. For Mootee, D-School and B-School thinking is a vital as we enter an era of extreme global sameness and hyper competition.
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