Design Thinking and Balance

Roger Martin

Roger Martin is a leading business strategist, author, and Dean of the Rotman School of Management at the University of Toronto. A firm believer in the power of D-School + B-School, he argues that integrative thinkers embrace complexities, tolerate uncertainties, and manage tensions when searching for creative solutions to problems.

Martin is a leading proponent of design thinking and argues that it provides a needed balance between exploration and exploitation, art and science, and left and right brain thinking. He is a firm believer in the power of abductive reasoning, a blend of analytical thinking and intuitive thinking - a skill that can drive a brand or business forward.

Martin’s role as Dean has influenced the Rotman School of Management and his goal to build the school around, “integrative thinkers” has put the school in the limelight. Martin is devoted to helping students improve their decision-making skills by distilling the thinking approach of highly successful leaders and imbedding it in the curriculum.

Roger Martin is the author of several books and was named one of the world’s 50 most influential living management thinkers as well as being named a BusinessWeek ‘B-School All-Star’ for being one of the 10 most influential business professors in the world.

Noteworthy Thinkers

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  Carl Gustav Jung The Mysteries of the Mind
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  Dr. Jill Bolte Taylor Rewiring the brain - from left to right
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  Idris Mootee The power of D School + B School
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  Roger Martin Design Thinking and Balance