Consider this simple formula: Experience + Adoption = Innovation. It tells us that a new idea can become an innovation only when it fits into existing or emerging human needs. If an idea does not fit into what we want, what we need and what we will use because it serves purpose or creates meaning, it will forever remain just another idea.
Design is how we move from ideas to innovations. Beginning with the principles and practices of Design Thinking and socializing our research and solutions through beautifully execution, Idea Couture’s teams collaborate every step of the way to deliver the promise of rich, user-centric design to our clients and their customers.
The most complex, interesting and potentially transformative solutions lie at the intersection of engineering, design and the social sciences. The launch of a successful product is a multi-faceted puzzle, and every member of our team brings a different piece to how new features, functionality, ergonomics, usability, branding, positioning and product meaning will resonate with consumers.
With interdisciplinary teams that understand the social, technological and organizational barriers to use and adoption, we help companies envision and create breakthrough products that fulfill user needs and forge lasting connections between customers and brands.
Our talented team of designers can transform any product or idea into a market leading solution with genuine competitive advantage and consumer appeal. In addition to new products and categories, our toolkit can also be applied to innovative product line extensions.
While doing stuff for people has existed since the dawn of time, consciously designed and customer-centric services that embody a brand or can disrupt an industry are relatively new. Services are a shared experience, created through the interaction of customer and company, and building them involves far more than designing linear process based on intuition.
Creating or optimizing a service requires a constant balance of empathy and economics.
Using multidisciplinary teams of strategists, technologists, designers, anthropologists, sociologists and futurists, Idea Couture designs and implements services that are focused on helping customer meet their needs while respecting business realities. Whether imagining a new service concept, re-architecting the customer journey or re-thinking specific service encounters, our talented team can guide your organization through all stages of the service design process while articulating experiences that are usable, desirable, and financially viable.
Patrick Glinski on "Beyond Intuition in Service Design"
A brand is an intangible asset that resides in our hearts and minds. It is the culmination of an organization's promise, purpose, product, service and community.
Brand has meaning beyond product function or the semiotic romance that is conjured through logos or marketing. Part art, part science, it is the visceral impact that lives at the intersection of a thing, how it is used or consumed, and the memories or feelings that orbit around it. To achieve that requires a clear strategy for developing distinct and authentic messages that tell consumers who you are, where you belong and what you're good for.
Idea Couture builds meaningful brands and rich brand experiences by helping clients make, communicate and strengthen their promise and purpose. We draw on anthropological insights and strategic foresight to understand what a brand is or could be, how new and emerging ideas can fit into existing narratives, and how to evolve a brand so that it forges authentic emotional connections and thrives in new markets.
Kirstin Hammerberg on "Brand Strategy for the long term"
Michael Wandelmaier on "Crafting Interactive Experiences"
With today's proliferation of consumer electronic products, systems and screens, the usability and enjoyment of products defined through interactions are what create differentiation in the marketplace. Whether a touch screen, mobile device or appliance, our multidisciplinary team of designers and human factors specialists employ user-centered design principals to build intuitive interactions and elegant interfaces that make complex technology vanish behind simple user experiences. Core to our design approach is an unyielding focus on users and their needs.
Sarah Chung says "Design is a Balancing Act"
Innovation requires more than a spark of imagination. So it should come as no surprise that spreadsheets, charts, graphs and endless PowerPoint presentations so often fail to capture the spirit of an insight, an idea or a solution and ultimately compromise their successful sale or socialization.
At Idea Couture, we understand that form both communicates and facilitates function. That’s why the talented team in our design studio work alongside our research and innovation strategy teams: to ensure that messages truly come alive in the medium.
For us, delightful, purposeful and user-centered design is as much about engaging our clients as it is their consumers. On the consumer side, our product, packaging, identity and other design work is the holistic, final sum of our innovation process. On the client side, we are big believers in creating deliverables that live on in organizations through surprising formats and the power of storytelling.