/About IC London

We are a team of Britain’s leading innovators, designers, strategists and consumer insight professionals, long established in the heart of London. Operating at the leading edge of global strategic innovation, experience design, and customer insights, we deliver unique approaches to today’s toughest business problems.

Idea Couture creates bespoke strategic business ideas that adapt to the specific needs of the client, incorporating fresh thinking alongside specific techniques from our comprehensive innovation toolkit. Our trademark approach is a harmony of strategic and creative thinking built on deep insight about the unspoken desires of a brand's customers. Our collaboration with our clients lets us forgo bygone formulas and use innovative thinking and social technology to nurture consumer empathy, create new industries, and maximize value

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idea couture

/ Our London Leadership Team

We believe that strategic innovation requires a blend of highly skilled individuals coming together to form a team that’s more than the sum of its parts. Our group of diverse and passionate specialists come from different walks of life, but all have proven themselves as experts at the top of their field. Richard Palmer, Charles Andrew, and Judith Mizrahi make up the core team, which is supported by an international network of expert researchers and creative specialists.

Richard Palmer
Director, IC London

Charles Andrew
Director, Strategy IC London

Judith Mizrahi
Director, Strategy & Insights IC London