Idea Couture creates bespoke strategic business ideas that adapt to the specific needs of the client, incorporating fresh thinking alongside specific techniques from our comprehensive innovation toolkit. Our trademark approach is a harmony of strategic and creative thinking built on deep insight about the unspoken desires of a brand's customers. Our collaboration with our clients lets us forgo bygone formulas and use innovative thinking and social technology to nurture consumer empathy, create new industries, and maximize value
We believe that strategic innovation requires a blend of highly skilled individuals coming together to form a team that’s more than the sum of its parts. Our group of diverse and passionate specialists come from different walks of life, but all have proven themselves as experts at the top of their field. Richard Palmer, Charles Andrew, and Judith Mizrahi make up the core team, which is supported by an international network of expert researchers and creative specialists.
From strategic innovation to product design to brand insight, our work covers a wide range of disciplines.
Here are some of the clients we’ve had the pleasure of working with, to give you a sense of the breadth of our experience.