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You do the math. Go get a calculator. Now add up how much you spent on consumer insights last year. Then, subtract total revenue you generated from them. If your number isn’t deep in minus territory, the answer to your problem is obvious: it’s time start paying for insights that multiply your ROI through strategic, actionable and innovative ideas.
Start discovering insights -
Good love is two-way. If you don’t support their dreams, why should they support your brand? When organizations stop looking at every touch point exclusively as a business opportunity and start seeing people and performances, meaning and magic can come to life.
Read why love matters -
Bad marketing leverages the social, cultural or financial anxieties of consumers. By positioning a brand or product as part of the solution, it fosters an illusion of control. Good design solves problems and eliminates sources of anxiety.
See how good design beats bad marketing -
Sparking and socializing ideas for a completely new product category can be a huge challenge for clients and consultants alike. Boardrooms become battlegrounds where a Been There Done That mentality can quickly kill an idea. And the ultimate obstacle – engaging the consumer with something unknown – can seem insurmountable.
Discovering strands of the DNA -
Helping people to help themselves isn’t easy. It demands thoughtful and creative solutions to complex social problems that inspire real change on the ground and not just from the towers of administration and policy.
Read how IC helped hope happen -
Does your next tool or technology have empowerment designed into its DNA? It should. Whether it’s about self-management, managing others or managing the outside world, the need to feel power, powerful and empowered – safe, secure, social, creative, cultured or connected– drives consumer value, use, meaning and engagement.
See how we find power in every product -
Sparking and socializing ideas for a completely new product category can be a huge challenge for clients and consultants alike. Boardrooms become battlegrounds where a Been There Done That mentality can quickly kill an idea. And the ultimate obstacle – engaging the consumer witha something unknown – can seem insurmountable.
Only by stripping away the illusions -
In an environment where mass communication and push marketing are being challenged by an increasingly empowered and engaged customer, companies need to find more meaningful and authentic ways to build their brands. Customers are increasingly skeptical of marketing messages, and social media have given them the power to directly voice their concerns and share them with the wider world.
Customers are increasingly skeptical
