For Idea Couture, Social Innovation means using social impact as a business strategy. It’s about creating real, tangible value for organizations through tackling social problems. It’s hard to read that and not feel a little more optimistic about the future of business.
I’m not trying to discount the capabilities of industrial designers, researchers, or architects who’ve found their way into the innovation space, but the qualities of digital innovators put them in a unique position to solve some of the world’s biggest problems.
Designers learn the value of sketching early in their careers. Sadly, business practitioners never get the same experience. Sketching is fundamental to the problem solving process.
For Idea Couture, Social Innovation means using social impact as a business strategy. It’s about creating real, tangible value for organizations through tackling social problems. It’s hard to read that and not feel a little more optimistic about the future of business.