For Idea Couture, Social Innovation means using social impact as a business strategy. It’s about creating real, tangible value for organizations through tackling social problems. It’s hard to read that and not feel a little more optimistic about the future of business.

I’m not trying to discount the capabilities of industrial designers, researchers, or architects who’ve found their way into the innovation space, but the qualities of digital innovators put them in a unique position to solve some of the world’s biggest problems.

Please, stop calling your company “innovative”. Innovation is about your organizations culture, not what you say in commercials or your annual report.

We’ve all been there before. A request gets dropped on our desk that looks for the right answer to the wrong problem. When it happens, you’re put in a tough situation… so what do you do?

We’d like to invite you to our new online endeavor: Noodlecast. From time to time we’ll upload a relatively brief conversation with you, discussing interesting ideas, products, services, technologies, memes, recipes and tactics to overthrow your government. Just kidding. But not really. We are just getting started here and we’re learning a lot. Your feedback and participation is wanted and welcome. Happy Noodlelistening.

Designers learn the value of sketching early in their careers. Sadly, business practitioners never get the same experience. Sketching is fundamental to the problem solving process.

About a week ago, news broke of an exciting and innovative project from the Australian arm of the Mountain View Monster: run for your lives everyone, it’s Google Wave.