/Articles In

Strategic Innovation


Some (Belated) Thoughts on Compost Modern

By Nicole Chen

Two weekends ago, I had the privilege of representing Idea Couture at the Compost Modern conference here in San Francisco. Organized by AIGA SF, “‘Compostmodern’ engages designers, sustainability professionals, artists and entrepreneurs to collaborate in realizing a more environmentally, culturally, and economically sustainable world.” While you can read many recaps on the conference that have [...] Read more...

pumpkin-festivals-travel-news-half-moon-bay-pie-eating-contest-full

Pre-Consumer Pie & Provocation

By Morgan Gerard

In a recent blog post, Grant McCracken suggests it is the job of designers to conduct provocation and innovation through pie. He points to Project M as the source of this uniquely American metaphor with its Pie + Conversation = Ideas/Ideas + Design = Positive Change equation. As a first step towards ideas that better [...] Read more...

Luggage1

Pack the bags for a new direction

By Jesse Diephuis

There are 365 days in the year and our travel luggage spends most of that time buried away in the closet.  When luggage is not being used, it takes away valuable space, and adds to the frustration of clutter creating awkward surfaces that are difficult integrate with other items. After 100 years in the travel [...] Read more...

Can you spot the mushroom?

Lessons in Innovation from a Mushroom Forager

By Nicole Chen

Every one of us at Idea Couture has our own “outside of work” creative and quirky passions — that’s what makes us such effective creative and interesting professionals. For example, one of us runs a Design Collective, another plays in a rock-band, and yet another is a hard-core marathon runner. As for me, come every [...] Read more...

1932 Delahaye

Bygone Nostalgic Design VS. the Emerging World. Part 1

By Jesse Diephuis

Traditionally, the notion of Beauty and Elegance is what makes classic examples of automotive design, which is designed to encourage observers to dream about an irreverent future.  In the early days of the 1920’s and 1930’s these notions of dramatic proportions were predicated on people who lived in luxurious country estates that could house and [...] Read more...

iPhone

From Logs to Logarithms

By Jesse Diephuis

As designers/industrial designers/architects/visionary futurists we must be able to employ many tools, and with the passing of the hand-drawn ship curves we are now permanently entering the realm of an almost fully digital process.   With so many new softwares becoming available, the creative process itself has become fully encompassed with digital tools for every aspect of [...] Read more...