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A retailer’s primary role may be that of curator and tastemaker, but that doesn’t mean that the crowds can’t pitch in to help. Modcloth is a Pittsburgh-based online retailer that sells affordable, independent designer women’s fashion. With a recently launched initiative called Be the Buyer, ModCloth encourages its customers to help choose which items to [...] Read more...
Don’t freak out, privacy doesn’t really exist anyways. When Google began its operations to archive and organize the web, it used the assumption that if you put something online, then you want it indexed. Opting out is your burden. This policy extends across most of its services; if there’s an image online, Google wants to [...] Read more...
There’s a growing dining trend in several North American cities that has been gaining a lot of momentum. Instead of trying to just bring new customers to their restaurants, innovative thinking restaurateurs are also bringing their restaurants to new customers. Catering trucks and street food don’t have the best reputations–most have been known as “roach [...] Read more...
Here’s the latest version of the “Shift Happens” video. Fascinating facts and statistics regarding the surge of emerging technologies and social media innovations. Enjoy the mind candy. The following quotation from 60 years ago seems more relevant today than ever before. “Before I left England for China in 1936 a friend told me that there [...] Read more...
Crowdfunding, AngelFlocks, Social Microphilanthropy whatever you call it, Kickstarter is a funding platform for artists, designers, filmmakers, musicians, journalists, inventors and explorers. Worth a peek. http://www.kickstarter.com/ Read more...
People often wonder what good blogs can offer, when generally they are used for trivial things (I was not wondering what you had for breakfast, but thanks for sharing anyway), however, when used in a certain manner, they can offer great benefits. Designer David Hill’s personal blog is a perfect example of how a blog [...] Read more...
With social media relatively new there are a lot of companies trying a lot of different ways to integrate it into their marketing efforts, with differing degrees of success. In my Twitter feed alone, which admittedly isn’t extensive, I have examples of sole proprietors musing philosophically about the nature of their industries, employees being told [...] Read more...
The University of Waterloo was preparing for a dramatic rebranding initiative when its new logo was prematurely leaked – to a tidal wave of derision from students and alumni. As you can see below, the new logo is a dramatic departure from the more traditional current incarnation on the left. Students, alumni and others have adopted a full-court press fueled [...] Read more...
My hat is off to the folks at Best Buy for their gumption and audacious embrace of social media. Case in point, this week saw the launch of twelpforce, a twitter-based service where anyone can tweet customer service-related questions to @twelpforce that are then answered by any of the hundreds of Best Buy store employees who have [...] Read more...
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