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	<title>Noodleplay &#187; Social Change</title>
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		<title>Karma is a B*tch</title>
		<link>http://www.ideacouture.com/blog/2010/06/03/karma-is-a-btch/</link>
		<comments>http://www.ideacouture.com/blog/2010/06/03/karma-is-a-btch/#comments</comments>
		<pubDate>Thu, 03 Jun 2010 20:07:50 +0000</pubDate>
		<dc:creator>ltse</dc:creator>
				<category><![CDATA[Featured]]></category>
		<category><![CDATA[Social Change]]></category>
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		<guid isPermaLink="false">http://www.ideacouture.com/blog/?p=4484</guid>
		<description><![CDATA[ 
 

Consumers are smarter than ever- in fact, most consumers today would agree that when they go shopping, they want to know more about the companies they are buying from. From food to clothes to cars, the ever-expanding socially responsible shoppers want to know if the companies they are buying from are respecting the [...]]]></description>
			<content:encoded><![CDATA[<p><span style="font-family: arial;"> </span></p>
<p><span style="font-family: arial;"><span style="font-family: Times;"> </span></span></p>
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<p>Consumers are smarter than ever- in fact, most consumers today would agree that when they go shopping, they want to know more about the companies they are buying from. From food to clothes to cars, the ever-expanding socially responsible shoppers want to know if the companies they are buying from are respecting the environment. It is also important to note that supporting a brand is not just about believing what their advertising agencies or their PR companies tell you, most likely you will have to turn to the mighty Google and do your own research.</p>
<p>I recently came across <a href="http://www.brandkarma.com" target="_blank">brandkarma.com</a>, a site that aggregates the good, the bad, and the ugly of brands and allows you see what brands are top of the list of having &#8220;Brand karma&#8221;. Once you register, you can contribute stories that measure the level of the brand karma, ranking the both good and the bad.</p>
</div>
<p><img class="aligncenter" src="http://hoklife.com/wp-content/uploads/2010/04/brandkarma.jpg" alt="" width="512" height="383" /></p>
<p style="text-align: left;">
<p style="text-align: left;">On a related note about karma, BP is at the top of the bad karma list for sure for its oil spills in the Gulf. During moments like this, it&#8217;s usually the true test for the public relations department to come out and perform some kind of crisis management or publicity &#8220;clean-up&#8221;. Check out <a href="http://twitter.com/bpglobalpr" target="_blank">@BPGlobalPR</a> on twitter &#8211; after reading a few tweets I realized that their PR strategy is to be truly honest. In fact, BP is admitting that they are the bad guy and they are also selling <a href="http://www.streetgiant.bigcartel.com">&#8220;BP cares&#8221; t-shirts</a> to benefit <a href="http://www.healthygulf.org/" target="_blank">healthygulf.org</a>.</p>
<p><img class="aligncenter" src="http://consumerist.com/bpcares.jpg" alt="" width="365" height="198" /></p>
<p style="text-align: left;">If twitter activism is not enough to keep you informed and entertained, <a href="http://blog.jess3.com/2010/06/oil-spill-firefox-plugin-beta.html" target="_blank">JESS3&#8217;s oil spills Firefox plug-in</a> will certainly put a smile on the face &#8211; If you visit the site, your screen page will be covered in oil whenever the word &#8220;BP&#8221; appears. While the above mentioned might not have immediate impacts to the act of bad karmas, it sure is a great outlet for more public awareness and engagement.</p>
<p><img class="aligncenter" src="http://cdn.mashable.com/wp-content/uploads/2010/06/bp-twitter-ff-640.png" alt="" width="512" height="476" /></p>
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		<title>Bygone Nostalgic Design VS. the Emerging World.  Part 2</title>
		<link>http://www.ideacouture.com/blog/2010/05/20/bygone-nostalgic-design-vs-the-emerging-world-part-2/</link>
		<comments>http://www.ideacouture.com/blog/2010/05/20/bygone-nostalgic-design-vs-the-emerging-world-part-2/#comments</comments>
		<pubDate>Fri, 21 May 2010 03:03:33 +0000</pubDate>
		<dc:creator>Jesse Diephuis</dc:creator>
				<category><![CDATA[Articles]]></category>
		<category><![CDATA[Ethnography]]></category>
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		<guid isPermaLink="false">http://www.ideacouture.com/blog/?p=4428</guid>
		<description><![CDATA[To address better ways of integrating Transportation in Urban environments requires a very wide-angle perspective lens in order to view the whole scenario of life in an urban environment as well as those in and around the  emerging world.
It requires that we put ourselves on the same streets of the people we would like to [...]]]></description>
			<content:encoded><![CDATA[<p>To address better ways of integrating Transportation in Urban environments requires a very wide-angle perspective lens in order to view the whole scenario of life in an urban environment as well as those in and around the  emerging world.<a rel="attachment wp-att-4473" href="http://www.ideacouture.com/blog/2010/05/20/bygone-nostalgic-design-vs-the-emerging-world-part-2/tokyo-world-biggest-megacity-5-3/"><img class="alignright size-medium wp-image-4473" title="Tokyo-World-Biggest-Megacity-5" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/05/Tokyo-World-Biggest-Megacity-52-210x140.jpg" alt="" width="136" height="91" /></a></p>
<p>It requires that we put ourselves on the same streets of the people we would like to offer new services or products to.  We cannot simply sit behind a desk and target potential consumers with ideas which are created in a vacuum.</p>
<p><a rel="attachment wp-att-4459" href="http://www.ideacouture.com/blog/2010/05/20/bygone-nostalgic-design-vs-the-emerging-world-part-2/ford_virtual-model-antonella-6/"><img class="alignleft size-medium wp-image-4459" title="Ford_Virtual-Model-Antonella" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/05/Ford_Virtual-Model-Antonella5-210x127.jpg" alt="" width="210" height="127" /></a>Corporations are more comfortable when they are able to absorb information that is presented in un-ambiguous volumes of information such as with infographics, data plots, matrix charts and/or clear examples that illustrate the archetypical consumers mated to a given technology.  See Ford&#8217;s <a title="Antonella stroy" href="http://www.nytimes.com/2009/07/19/automobiles/19design.html" target="_blank">Antonella</a>, a Computer Generated personas used in development.</p>
<p>However here is where the problem arises, because most companies are too focused on their day-to-day production to really see any greater potential for other adjacent services, similar markets or entirely new opportunities thus limiting their capability to even begin thinking about taking a ‘calculated risk’.  Identifying and developing an entirely new product, experience or service requires a Re-Think, Re-imagining and Reset of business as usual.</p>
<p><a rel="attachment wp-att-4461" href="http://www.ideacouture.com/blog/2010/05/20/bygone-nostalgic-design-vs-the-emerging-world-part-2/national_museum_of_anthropology_and_history-04-3/"><img class="alignright size-medium wp-image-4461" title="national_museum_of_anthropology_and_history-04" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/05/national_museum_of_anthropology_and_history-042-210x157.jpg" alt="" width="210" height="157" /></a>Most companies already know who they want to target and what they are willing to spend, but what they don’t know and don&#8217;t have, are all the cultural points of reference, the interviews, the video-diaries,  the deep insights that come from knowing and understanding their ‘target market’ intimately.  Companies can literally get stuck when it comes to identifying new social classes that are yet to exist 10 years (even 15 years +) from now into the future.  Experimenting with branding techniques and products that aren’t really connected or based with anything that is current quickly loses relevance, authenticity and meaning.   Internal Design studies and Innovation work really start to break-down because no one actually knows who these future consumers really are.  Again, this is not an Engineering issue, it is an Anthropology study, also a Futurist&#8217; scenario and a Qualitative research issue.</p>
<p>This is why a consultancy such as Idea Couture make sense for companies who wish to understand, utilize and implement foresight strategy that take responsibility for identifying, examining and creating innovative solutions for future target markets.</p>
<p><a rel="attachment wp-att-4464" href="http://www.ideacouture.com/blog/2010/05/20/bygone-nostalgic-design-vs-the-emerging-world-part-2/illusion-optique-16-2/"><img class="alignleft size-thumbnail wp-image-4464" title="illusion-optique-16" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/05/illusion-optique-161-150x150.jpg" alt="" width="150" height="150" /></a>This issue is often referred to as a ‘wicked problem’, which is to say that the solutions are not obvious, nor are they transparent or easily recognizable upon initial inspection. The real answers are not known only until after someone has solved it.</p>
<p>Furthermore, if any attempt is made to solve a particular issue as an individual part of a wicked-problem, then it could potentially do more harm than good.  To ignore the over-lapping of adjoining issues for products and services is like to going into a field of land mines blind-folded.  You need innovation that that allow you to navigate the most effective  way through using the right tools and taking the right steps.</p>
<p>The opportunities to solve these issues cohesively, requires groups of different and complimentary minds (that do not have a conflict of interest in developing solutions) to work together as a team to create points of cultural reference, identify weak signals, map out scenarios and if need be engage even more raw ideas from un-biased participants.  This synergy-approach eludes most corporations primarily because each node of expertise comes from completely different and diverse set of backgrounds, which is normally not associated with human resources that are  available within an established organization.  What ultimately facilitates desired outcomes for Idea Couture clients is essentially our diversity and key competencies within our respective areas of expertise.</p>
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		<title>Bygone Nostalgic Design VS. the Emerging World.  Part 1</title>
		<link>http://www.ideacouture.com/blog/2010/05/18/bygone-nostalgic-design-vs-the-emerging-world-part-1/</link>
		<comments>http://www.ideacouture.com/blog/2010/05/18/bygone-nostalgic-design-vs-the-emerging-world-part-1/#comments</comments>
		<pubDate>Tue, 18 May 2010 17:01:48 +0000</pubDate>
		<dc:creator>Jesse Diephuis</dc:creator>
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		<guid isPermaLink="false">http://www.ideacouture.com/blog/?p=4292</guid>
		<description><![CDATA[Traditionally, the notion of Beauty and Elegance is what makes classic examples of automotive design, which is designed to encourage observers to dream about an irreverent future.  In the early days of the 1920’s and 1930’s these notions of dramatic proportions were predicated on people who lived in luxurious country estates that could house and [...]]]></description>
			<content:encoded><![CDATA[<p>Traditionally, the notion of Beauty and Elegance is what makes classic examples of automotive design, which is designed to encourage observers to dream about an irreverent future.  In the early days of the 1920’s and 1930’s these notions of dramatic proportions were predicated on people who lived in luxurious country estates that could house and afford the maintenance behind these larger than life machines such as the 1938 Dellhaye pictured below.  As times changed the estates became more tamed, and made way for California bungalows, and suburban homes which could garage a more respectable Coupe’ such as the Orange 1963 Ferrari 250 GT California.</p>
<p><a rel="attachment wp-att-4293" href="http://www.ideacouture.com/blog/2010/05/18/bygone-nostalgic-design-vs-the-emerging-world-part-1/dellahaye/"><img class="alignleft size-medium wp-image-4293" title="1932 Delahaye" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/05/Dellahaye-210x139.jpg" alt="" width="210" height="139" /></a> <a rel="attachment wp-att-4294" href="http://www.ideacouture.com/blog/2010/05/18/bygone-nostalgic-design-vs-the-emerging-world-part-1/250-gt-pasadenaferrariconcours2010/"><img class="alignleft size-medium wp-image-4294" title="250 GT pasadenaferrariconcours2010" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/05/250-GT-pasadenaferrariconcours2010-210x139.jpg" alt="" width="210" height="139" /></a></p>
<p>However, striking this balance in the modern world, and more importantly the emerging world must take on a different meaning.  As the old notions of luxury are challenged, they must make way for a new set of user dynamics and offer solutions to the people who live in the growing Megacities (cities with populations over 10 million).</p>
<p>In 2000, there were 18 megacities – conurbations such as <a href="file://localhost/wiki/Mumbai">Mumbai</a>, <a href="file://localhost/wiki/Tokyo">Tokyo</a>, <a href="file://localhost/wiki/New_York_City">New York City</a>, and <a href="file://localhost/wiki/Mexico_City">Mexico City</a> had populations in excess of 10 million inhabitants. <a href="file://localhost/wiki/Greater_Tokyo">Greater Tokyo</a> already has 35 million, which is greater than the entire population of <a href="file://localhost/wiki/Canada">Canada</a>.  (source: Wikipedia)  2015 and beyond will also  see cities like Shanghai, Beijing, Seoul, added to this list to name a few.</p>
<p>Transportation on the whole is beginning to splinter into many different value streams such as delivery-on-demand, hub-to-hub services and deliveries, international condo cruisers, executive coaches, virtual garages, post-materialistic neighborhood eco-cars, shared-public vehicles, super-budget-sub $3000, and also new derivatives of personal mobility leading to even more avenues.</p>
<p>As Mega-cities become the norm, consumer attitudes will shift further away from the traditional aspiration of commuter vehicle ownership.  The costs associated with owning, insuring, driving, navigating, re-fueling, re-charging and parking will begin to unravel the notion of investing in one single mode of transport.  In its place, we will see more services based types of transportation.  All it will take are a few entrepreneurs who can splice together on-demand services with real-time users who consumers who are looking for more than just a taxi.<a rel="attachment wp-att-4359" href="http://www.ideacouture.com/blog/2010/05/18/bygone-nostalgic-design-vs-the-emerging-world-part-1/nanjing-road-2/"><img class="alignright size-medium wp-image-4359" title="Nanjing Road" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/05/Nanjing-Road1-210x140.png" alt="" width="210" height="140" /></a></p>
<p>We must search out new ways of mobility, in terms of prestige, convenience, adaptability, affordability, dependability, the “raison d&#8217;etre” …… and we must find them quickly.  For consumers, they must be offered some form of tangible incentive, be it joy from the sheer act of being mobile, entertainment, price or convenience.</p>
<p>In terms of Engineering and Design, there are studies currently taking place around the use of robotics in the transportation industry; <a title="GM EN-v" href="http://green.autoblog.com/photos/gm-en-v-concept-0/med/#15" target="_blank">GM EN-V</a> is one example of a technology demonstrator, and is now on display now at the Shanghai World Expo. The EN-V operates on technology borrowed from Segway, and the entire vehicle is half the size of a Smart car, fully electronic, has a top speed of 25 mph, and is capable of making turns 360 degrees in-place.Another example is the <a title="Gordon Murray T 25" href="http://www.gordonmurraydesign.com/t25.php" target="_blank">T.25</a> concept from Gordon Murray (Designer of the famous supercar; McLaren F1), which demonstrates foresight for government regulations, and fuel economy mandates, which are expected by the year 2020.</p>
<p><a rel="attachment wp-att-4385" href="http://www.ideacouture.com/blog/2010/05/18/bygone-nostalgic-design-vs-the-emerging-world-part-1/gm-en-v-5/"><img class="alignleft size-medium wp-image-4385" title="GM EN-V" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/05/GM-EN-V4-210x102.jpg" alt="" width="210" height="102" /></a>Transportation technologies have the ability to facilitate change, but ultimately adoption of this will rely completely on the <em>behavior of how</em> humans move about.  Metropolitan cities are more fashion conscious, and urban dwellers are more interested spending money on others things rather than to automobiles.  These people have other desires for items; shoes, purses, headphones, jackets etc…  But human behavior is not an engineering subject and neither is fashion. Therefore, the future scenarios of personal mobility will be less about pure Engineering, more about Ethnography and Designing towards consumer tastes and their unique interests.</p>
<p><a rel="attachment wp-att-4368" href="http://www.ideacouture.com/blog/2010/05/18/bygone-nostalgic-design-vs-the-emerging-world-part-1/haute-2/"><img class="alignright size-medium wp-image-4368" title="Haute" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/05/Haute1-210x280.jpg" alt="" width="170" height="227" /></a></p>
<p>Soon, consumers will not care so much about who manufactured their product, but instead they will be more interested in what Designer, Stylist, Co-creator or Theme Artist customized their mobility.  As this scenario evolves it will begin to see an over-lapping of transport services that combines with fashion design, product design, and experience design.</p>
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		<title>Classifying Crowdsourcing Platforms</title>
		<link>http://www.ideacouture.com/blog/2010/04/27/classifying-crowdsourcing-platforms/</link>
		<comments>http://www.ideacouture.com/blog/2010/04/27/classifying-crowdsourcing-platforms/#comments</comments>
		<pubDate>Tue, 27 Apr 2010 16:15:03 +0000</pubDate>
		<dc:creator>Patrick Glinski</dc:creator>
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		<guid isPermaLink="false">http://www.ideacouture.com/blog/?p=4172</guid>
		<description><![CDATA[Modeling the role of crowdsourcing in an organization's innovation process. ]]></description>
			<content:encoded><![CDATA[<p>Innovation used to be referred to be a virtuous and closed cycle. Spend money on research, develop a new big idea, create a new product, reap the benefits, and do it all over again. These days, the model of closed innovation has cracked. A workforce with less organizational loyalty, faster time to market, and an abundance of VC&#8217;s with deep pockets now makes closed innovation processes a liability in addition to an opportunity.</p>
<p><a href="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/IMG_8297.jpg"><img class="aligncenter size-large wp-image-4176" title="IMG_8297" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/IMG_8297-500x332.jpg" alt="" width="500" height="332" /></a></p>
<p>Organizations are increasingly turning to open innovation platforms as their source of innovation.</p>
<p>Open innovation platforms (or crowdsourcing platforms) are a way to involve consumers in the process of innovation. Here at IC, we have built examples pretty amazing open innovation platforms &#8211; the <a href="http://www.avivacommunityfund.org">Aviva Community fund</a> and the MIT Ideas Challenge that are helping prove the case. You can also check out <a href="http://www.openinnovators.net/list-open-innovation-crowdsourcing-examples/">Open Innovators</a> for dozens of other examples of programs that work. As our fearless leader Idris Mootee recently wrote in his article <a href="http://mootee.typepad.com/innovation_playground/2010/04/what-you-dont-know-about-crowdsourcing-and-why-they-often-fail.html">What you don&#8217;t know about Crowdsourcing and why they often fail</a>, it&#8217;s not a silver bullet for innovation. But when used in a defined way as part of the research and development process, they can be quite successful.</p>
<p><strong>Solving the worlds problems one 2&#215;2 at a time </strong></p>
<p>A lot of organizations struggle to wrap their heads around open innovation platforms because they toil with their purpose in the innovation cycle &#8211; what is the role of the platform within the innovation pipeline. With that in mind, I&#8217;ve spent a bit of time sketching an organizational principal for open innovation platforms. Obviously an organization can choose to involve external parties at any point in the innovation process &#8211; but the emphasis of this thinking is focused on what would be classically viewed as research through development (as opposed to the commercialization).</p>
<p><a href="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/IMG_8276.jpg"><img class="aligncenter size-large wp-image-4177" title="IMG_8276" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/IMG_8276-500x333.jpg" alt="" width="500" height="333" /></a></p>
<p><strong>Do you have a problem? X AXIS </strong><br />
The first decision criteria is &#8220;Is there a defined problem&#8221;.</p>
<p><a href="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/Picture-1.png"><img class="aligncenter size-large wp-image-4178" title="Picture 1" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/Picture-1-500x332.png" alt="" width="500" height="332" /></a></p>
<p>On one side of the equation, many organizations are submitting or asking explicit questions to the audience for solving &#8211; they have a defined problem to be solved. For example, <a href="http://www.innovationexchange.com/">Innovation Exchange</a> solicits &#8220;Challenges&#8221; (specific problems to solve) from major corporations. I call this &#8220;innovation inspired by the business&#8221; &#8211; the key driver of creativity is based off of a fundamental business-side need or problem.</p>
<p>On the other side, some organizations just want good ideas that align with their brands &#8211; they have undefined problems and look to the crowd to both explicitly state challenges and opportunities. In short, they hope the crowd both provides both self identifies the problem and articulates a solution to the problem. An example of this would be the over-mentioned &#8220;my Starbucks ideas&#8221;. I call this &#8220;inspired by invention&#8221;, as it often manifests itself through the creative ingenuity of the crowd. It could just as easily be called &#8220;Innovation inspired by needs&#8221;.</p>
<p><strong>When can the crowd play? Y AXIS </strong><br />
The second decision criteria is &#8220;When do you involve the crowd&#8221;?</p>
<p><a href="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/Picture-31.png"><img class="aligncenter size-large wp-image-4179" title="Picture 3" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/Picture-31-500x331.png" alt="" width="500" height="331" /></a></p>
<p>On one side of the equation, organizations involve external participants early in the innovation process. Involving customers early results in raw, often messy ideas that may or not reflect any possible reality. I think of this as a platform for actively soliciting feedback for &#8220;opportunity collection&#8221; because there tend to be a lot of undefined directions that can be pursued or that can inspire lateral thinking.</p>
<p>On the other side, organizations can involve participants late in the innovation process. At this point, organizations are often looking for full concepts, designs, or solutions that represent a full solution to a problem. Examples of this would be <a href="http://www.googlelunarxprize.org/lunar/about-the-prize">Google&#8217;s Lunar Prize</a>, where the criteria for winning is to &#8220;successfully land a privately funded craft on the lunar surface and survive long enough to complete the mission goals of roaming about the lunar surface for at least 500 meters and sending a defined data package, called a “Mooncast”, back to Earth.&#8221;. This is an example of &#8220;solution collection&#8221; &#8211; getting many external participants to come up with multiple, well articulated solutions.</p>
<p><strong>The quadrants of organization-led open innovation platforms</strong></p>
<p>Based on this model for understanding open innovation platforms, there are four primary opportunities for organizations to use open innovation platforms to drive the innovation process internally.</p>
<p><a href="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/Picture-4.png"><img class="aligncenter size-large wp-image-4180" title="Picture 4" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/Picture-4-500x331.png" alt="" width="500" height="331" /></a></p>
<p><em>Defined Problem + Early Involvement = <strong>Crowdstorming</strong></em>. Articulating a specific problem to consumers and asking for many raw responses. This is pretty much like a massive brainstorm, and works as a way to stock the innovation pipeline early. <strong>Output</strong>: Lots of raw solutions to a specific problem with varying quality. <strong>Example: </strong><a href="http://www.fiatmio.cc/en/">Fiat Mio</a></p>
<p><em>Undefined Problem + Early Involvement = <strong>Researching</strong>. </em>Ask consumers to come up with solutions to undefined problems. The real value here is the articulation of previously unknown or unmet needs, collected through the initial articulation of customer problems used as a rationale for the solution.<strong> Output: </strong>Explanation or justification of previously unarticulated consumer challenges or needs with a small number of solutions of varying quality. <strong>Example: </strong><a href="http://www.ideastorm.com/">Dell Idea Storm</a></p>
<p><em>Defined Problem + Late Involvement = Prototyping. </em>When you involve the consumer at this point, you&#8217;re really asking for a specific designed solution to a problem. Depending on how late in the innovation process they are involved, the output can be anything from concept sketches to fully-functioning prototypes. <strong>Output: </strong>Depending on how late the challenge is put to the crowd, and how defined the solution must be, expect a small number of solutions. <strong>Example</strong>: <a href="http://spudaroo.com/">Supdaroo</a> or one of my favorite sites, <a href="http://www.threadless.com/">threadless</a>.</p>
<p><em>Undefined Problem + Late Involvement = Adopting. </em>Some organizations choose to build idea orphanages, allowing external participants to submit fully thought-out and conceptualized product concepts that may or may not align with their interests. Would-be inventors can submit their concepts with the hope of the organization moving on their idea. <strong>Output: </strong>Well thought out ideas that may or may not be relevant to the organization.<strong> Example:</strong> Lego <a href="http://designbyme.lego.com/en-us/default.aspx">Design By Me</a></p>
<p><strong>Yes, no maybe so?</strong></p>
<p>Obviously open innovation platforms differ in terms of where they play in an organization&#8217;s innovation cycle. In practice, each of the quadrants of the open innovation platform classification isn&#8217;t mutually exclusive. But in terms of understanding where their value lies, I think it&#8217;s a good starting point.</p>
<p>So what do you think? Agree with the classification? Have any recommendations on how to make it better? Have any great examples of crowdsourcing applications that I&#8217;ve missed? Join the comment thread and let me know. Also, if you&#8217;re interested in Open Innovation and the Virtuous Cycle, be sure to read Henry Chesbrough&#8217;s epic book <a href="http://www.amazon.com/Open-Innovation-Imperative-Profiting-Technology/dp/1578518377">Open Innovation</a>.</p>
<p><a href="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/thanks_27147.jpg"><img class="aligncenter size-large wp-image-4183" title="thanks_27147" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/thanks_27147-500x333.jpg" alt="" width="500" height="333" /></a></p>
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		<title>From Logs to Logarithms</title>
		<link>http://www.ideacouture.com/blog/2010/04/20/from-logs-to-logarithms/</link>
		<comments>http://www.ideacouture.com/blog/2010/04/20/from-logs-to-logarithms/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 20:22:21 +0000</pubDate>
		<dc:creator>Jesse Diephuis</dc:creator>
				<category><![CDATA[Art and Culture]]></category>
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		<guid isPermaLink="false">http://www.ideacouture.com/blog/?p=4008</guid>
		<description><![CDATA[ 
 
As designers/industrial designers/architects/visionary futurists we must be able to employ many tools, and with the passing of the hand-drawn ship curves we are now permanently entering the realm of an almost fully digital process.   With so many new softwares becoming available, the creative process itself has become fully encompassed with digital tools for every [...]]]></description>
			<content:encoded><![CDATA[<p><strong> </strong></p>
<p><span style="text-decoration: underline;"> </span></p>
<p><a href="http://www.ideacouture.com/blog/?attachment_id=4015"></a><a rel="attachment wp-att-4034" href="http://www.ideacouture.com/blog/2010/04/20/from-logs-to-logarithms/iphone-5/"><img class="alignleft size-thumbnail wp-image-4034" title="iPhone" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/iPhone4-71x150.png" alt="" width="57" height="120" /></a>As designers/industrial designers/architects/visionary futurists we must be able to employ many tools, and with the passing of the hand-drawn ship curves we are now permanently entering the realm of an almost fully digital process.   With so many new softwares becoming available, the creative process itself has become fully encompassed with digital tools for every aspect of product design right down to sketch gestures that utilize soft A.I. that maps out your ‘intended’ brush strokes (iPhone apps).  Perhaps it is not an absolute necessity to know all digital modeling software programs but it goes without saying designers need to know softwares and know them intimately well.  However, as the next generation of designer/cad jockeys inherit an entirely new set of softwares the idea of what it means to be a ‘designer’ is being challenged.</p>
<p><a href="http://www.ideacouture.com/blog/?attachment_id=4012"></a><a rel="attachment wp-att-4035" href="http://www.ideacouture.com/blog/2010/04/20/from-logs-to-logarithms/monaro400-4/"><img class="alignright size-thumbnail wp-image-4035" title="monaro400" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/monaro4003-150x112.jpg" alt="" width="150" height="112" /></a>At one point in the early 2000’s digital skills were a double edge sword, because once you excelled at a certain program you could be easily pigeonholed into being labeled a &#8216;digital wizard&#8217;.  Not to diminish the merits of CAD modelers and the technical people who support the design process, but creating math models in virtual space (at that time) did not constitute being a Designer.  I speak from first-hand experience on this, as my automotive career began using Alias AutoStudio.   My first appointment within at an OEM Design Studios in North America quickly made me realize that there was a negative aspect to be associated with a CAD programs.   The dreaded label of ‘surface-modeler’ or ‘CAD-jockey’ proved to be an obstacle but it no less to diminished the  aspiration of becoming an automotive designer.  As part of the creative design team, the words ‘cad-jockey’ or ‘cad-monkey’ were  a scarlet letters to carry around, while typically viewed as only a supporting role to other designers, the skills learned there proved to be invaluable.</p>
<p><a href="http://www.ideacouture.com/blog/?attachment_id=4028"></a><a rel="attachment wp-att-4036" href="http://www.ideacouture.com/blog/2010/04/20/from-logs-to-logarithms/thermo_strut2-3/"><img class="alignright size-medium wp-image-4036" title="thermo_strut2" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/thermo_strut22-210x126.jpg" alt="" width="210" height="126" /></a>Now a decade on, in 2010 there is a fast growing movement happening in the realm of CAD and nowhere is the phenomenon more visible than in Architecture.  ‘Algorithm architecture’ as it has been referred to, is challenging the old paradigms of designer to CAD person workflows.  In this instance, a clever group of CAD/code scripting folks have figured out a way to introduce code-bred designs that were generated from algorithms. Most of the aesthetically pleasing examples, still have a human mind over-seeing the entire process in order to weed out the unattractive compositions.  Final designs are selected based on both their aesthetic and functional merits, which is a result of continually re-running the programs.  This process will certainly evolve to another level once social networking has been factored into this process (such as Threadless, X-Prize and Local Motors Competitions).  CAD worker and Architect are becoming synonymous in the field of architecture and eventually this wil become the case for product development as well.</p>
<p><img class="alignright size-medium wp-image-4037" title="thermo_strut3" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/thermo_strut32-210x126.jpg" alt="" width="210" height="126" />Currently a fashion statement for automotive, as emulated fractal architecture (<a title="Pandion Bertone showcar" href="http://www.autoblog.com/photos/geneva-2010-bertone-pandion/" target="_blank">Pandion</a> Showcar from Bertone), there are  subtle signs that logaritm architecture will find its way (and purpose) into product development.  In the future this means that when we are given primary structure (which is initially designed around strength analysis software), the result of the skeletal load paths could then be paired with another program to accommodate aesthetic designs along the same lines and volumes.  Perhaps the entire process could even provide a feed-back loop which allows the object itself to change the overall design and engineering to suit preferences. Case and point; <a title="Emergent Architecture" href="http://www.emergentarchitecture.com" target="_blank">Emergent Architecture</a> based out of Los Angeles, CA.</p>
<p><a href="http://www.ideacouture.com/blog/?attachment_id=4027"></a>The net result of all these scripted-code-based designs on Product Development will be a steady and fundamental shift in the way the final output (the finished design) is conceived, created, and employed.  In some cases this process is completely blurring the lines between the Designer, Modeler, Script-coder, Art Director and Architect.  It is amazing to think that a 100 years ago, most buildings were constructed using carved wood logs, bricks and stone.  Now however, we are entering a permanent phase where mass-customized designs, and re-mixed designs are created using some form of Algorithms or Logarithms.  Visual Art meets C0-engineered/ Software Adaptive/Computer Aided Design.</p>
<p><a rel="attachment wp-att-4039" href="http://www.ideacouture.com/blog/2010/04/20/from-logs-to-logarithms/sundsvall-performing-arts-5/"><img class="alignright size-medium wp-image-4039" title="Sundsvall Performing Arts" src="http://www.ideacouture.com/blog/wp-content/uploads/2010/04/Sundsvall-Performing-Arts4-210x126.jpg" alt="" width="210" height="126" /></a>If you consider that most digital files can be either downloaded (or re-produced by novice digital creator), the designs of the future  will be available across a variety of shared resources any where in the world.  You may begin to realize the impact that this may have when you start to think about the emerging markets.  In developing countries (who do not have legacy costs with conventional know-how) begin make their investments in newer technologies instead of the old ones, an accelerating shift will occur.  The capability of technically savvy entrepreneurs will be able to easily manipulate and re-produce high-end  designs or even be able to single out any desirable trait or elements which they deem desirable.  All it will take for a company to exceed in these markets is an initial investment in creative process with CAD software and access to <a title="Rapid Prototyping" href="http://www.crystallinemodels.com/machines.html" target="_blank">rapid prototyping</a> machines.</p>
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		<title>Space Flight and Public Engagement</title>
		<link>http://www.ideacouture.com/blog/2010/03/03/space-flight-and-public-engagement/</link>
		<comments>http://www.ideacouture.com/blog/2010/03/03/space-flight-and-public-engagement/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 17:15:56 +0000</pubDate>
		<dc:creator>Maryam Nabavi</dc:creator>
				<category><![CDATA[Articles]]></category>
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		<guid isPermaLink="false">http://ideacouture.com/blog/?p=3692</guid>
		<description><![CDATA[When the Spaceship One took off the runway to begin its 24 minutes of free flight duration into Earth’s orbit, many people didn’t believe the commercial flight would become a reality. The success of the Virgin Galactic in pushing the boundaries forward, promises a bright future for commercial space travel.
While the ticket prices are predicted [...]]]></description>
			<content:encoded><![CDATA[<p>When the Spaceship One took off the runway to begin its 24 minutes of free flight duration into Earth’s orbit, many people didn’t believe the commercial flight would become a reality. The success of the Virgin Galactic in pushing the boundaries forward, promises a bright future for commercial space travel.</p>
<p>While the ticket prices are predicted to go lower than their current price tag of $200K, it is foreseen that the general public will soon have the opportunity enjoy the experience of weightlessness. Getting the public engaged and updated on the progresses however, is certainly one challenge that needs to be addressed now. The role of education in doing so is extremely important in order to prepare the next generation for the future’s new travel destinations. If people and the private sector are going to play key roles in the future of the private space travel, it is crucial for them to be well informed about the hurdles and the benefits of the space travel. This will in turn lead to better engagement by a larger population and will culture a new generation of entrepreneurs and innovators who understand the challenges and complexities of living and working in this new environment. </p>
<div id="attachment_3695" class="wp-caption alignleft" style="width: 490px"><a rel="attachment wp-att-3695" href="http://ideacouture.com/blog/2010/03/03/space-flight-and-public-engagement/virgin_galactic_ss2_on_launch-2/"><img class="size-full wp-image-3695" src="http://ideacouture.com/blog/wp-content/uploads/2010/03/virgin_galactic_ss2_on_launch1.jpg" alt="" width="480" height="392" /></a><p class="wp-caption-text">Credit: Virgin Galactic</p></div>
<p> </p>
<p>I recently attended the <a href="http://www.lpi.usra.edu/meetings/nsrc2010/pdf/4028.pdf">Next generation of Suborbital Researchers Conference</a> in Boulder, Colorado and I’d like to share some observations that I found very interesting. Firstly, the involvement of the female researchers in this conference, was notably higher than any other professional conference I had been to in the field of space studies. It appears that there is going to be a shift in the male dominated field of Aerospace.</p>
<p>There was also a tremendous amount of attention and time centered around education and the future of suborbital flights. Teachers, professors, and government workers seem to all agree that the K-12 and university institutions need to be more involved in the future of suborbital research and it is the space sector’s role to be more open with their present material, future plans, as well as be willing to get involved in all layers and stages of the education.</p>
<p>T use of <a href="http://www.facebook.com/LunarandPlanetaryInstitute?ref=search&amp;sid=790355654.3413388092..1" target="_blank">social networking sites</a> to publish and engage people was one of the great ideas that was discussed in the conference. The initiative to involve the public by use of social media was brought to out attention by the Planetary Institute- an organization that runs different projects to involve public in their missions. </p>
<p>An example of this is the mars express visual monitoring camera. European Space Agency’s operation center began a blog in August 2008 to invite the public to process the images received by the camera. They asked the public to take the raw images and process them further. What was important in this initiative though, was the trust created between the space institutions and the general public. It was the first time that data was provided to public as well as the first time public involvement was used in the creation of the final work. Within a few hours someone responded to the post and sent this image back:</p>
<div id="attachment_3697" class="wp-caption alignnone" style="width: 510px"><a rel="attachment wp-att-3697" href="http://ideacouture.com/blog/2010/03/03/space-flight-and-public-engagement/venus_hq_mosaic_malmer_cropped/"><img class="size-large wp-image-3697" src="http://ideacouture.com/blog/wp-content/uploads/2010/03/VENUS_HQ_MOSAIC_malmer_cropped-500x500.jpg" alt="" width="500" height="500" /></a><p class="wp-caption-text">This view of Venus is processed by an amateur, Mattias Malmer from 78 Mariner 10 frames captured through orange and ultraviolet filters.</p></div>
<p> </p>
<p>On October 2008 Richaerd Garriet, the game designer and entrepreneur took his first flight with the Space Adventure to the ISS for his 12-day travel in space. Since the flight, Garriet has been giving talks and lectures in number of conferences and has shared his journey to researchers and people in industry. One great innovation by him is the Sports in Space website where people can play different sports on different planets. The interactive design of the game is a great tool to teach people how certain actions vary under different gravitational conditions. </p>
<p><a rel="attachment wp-att-3704" href="http://ideacouture.com/blog/2010/03/03/space-flight-and-public-engagement/sports-in-space-5/"><img class="aligncenter size-full wp-image-3704" src="http://ideacouture.com/blog/wp-content/uploads/2010/03/Sports-in-Space2.jpg" alt="http://www.challenger.org/sportsinspace/" width="550" height="345" /></a><a href="http://www.challenger.org/sportsinspace/">http://www.challenger.org/sportsinspace/</a></p>
<p>Whether you dream about playing football in space or simply gaze at the blue planet from the window of the spaceship, the sky is the limit. So, buckle your seatbelt, we’re on the root to an exciting time in the history of flight.</p>
<p>References:</p>
<p><a href="http://www.wired.com/wiredscience/2007/08/virgin-galactic/">http://www.wired.com/wiredscience/2007/08/virgin-galactic/</a></p>
<p><a href="http://www.planetary.org/explore/topics/imaging/data.html">http://www.planetary.org/explore/topics/imaging/data.html</a></p>
<p><a href="http://www.challenger.org/sportsinspace/">http://www.challenger.org/sportsinspace/</a></p>
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		<title>Engineer Desirability That They Don’t Teach You In Design Schools</title>
		<link>http://www.ideacouture.com/blog/2009/12/29/engineer-desirability-that-they-don%e2%80%99t-teach-you-in-design-schools/</link>
		<comments>http://www.ideacouture.com/blog/2009/12/29/engineer-desirability-that-they-don%e2%80%99t-teach-you-in-design-schools/#comments</comments>
		<pubDate>Tue, 29 Dec 2009 19:37:59 +0000</pubDate>
		<dc:creator>Idris Mootee</dc:creator>
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		<category><![CDATA[desirability]]></category>
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		<category><![CDATA[sex appeal]]></category>
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		<guid isPermaLink="false">http://ideacouture.com/blog/?p=3479</guid>
		<description><![CDATA[
Being the dean of a design school is no easy job today. Design schools are struggling to serve three masters: the student, the industry and society. The last one is a new one as generally designers have now come to a consensus that designs for social change is a part of the design agenda. With [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;">
<p style="text-align: justify;">Being the dean of a design school is no easy job today. Design schools are struggling to serve three masters: the student, the industry and society. The last one is a new one as generally designers have now come to a consensus that designs for social change is a part of the design agenda. With limited time and resources, design educators need to define a strategy for the D-schools&#8217; future. Is it to teach the person/artist to create?  Or about training craftsmen (both traditionally and with software tools) to supply to the industry? Or to develop thinkers to be able to solve wicked problems?</p>
<p style="text-align: justify;"><strong>Three Things They Don’t Teach You In Design Schools</strong></p>
<p style="text-align: justify;">Design education is becoming so broad that educators are finding it difficult to balance breath and depth, not deep enough in some areas and not general enough to cover the ever-expanding design practices. I am afraid we have not come to a conclusion as to what design education should be like and are simply continuing to train the design thinkers of tomorrow in the techniques and tools from the past.</p>
<p style="text-align: justify;">Here are three lessons from industrial design on engineering desirability that are borrowed from sociology. After all, industrial design is about getting humans to buy, use and love products. If you sent your ID designers to talk to the dating experts (generally not free), here&#8217;s what you&#8217;ll get:</p>
<p style="text-align: justify;">1/ A few mmms here and there can make a big difference. According to the Journal of Psychopharmacology, when we&#8217;re drunk, guys look cuter because we don&#8217;t notice the asymmetry of their face. The biological explanation: A symmetric guy is less likely to have genetic defects and makes a better mate. Male or female, the sex appeal lies mainly in face shape. One example according to paleontologists, the dimensions of the region between the mouth and the eyebrows are crucial in determining how attractive a man&#8217;s face appears to the opposite sex. For product design, there is specific asymmetry that determines the attractiveness of a product, and they may not comply with human factors or ergonomic principles, but what’s more important? An attractive boyfriend or an ergonomic boyfriend? Not sure if people know it, your nose should be part of foreplay, not only in sex but also in product design and marketing.</p>
<p style="text-align: justify;">
<p style="text-align: justify;"><img class="aligncenter size-large wp-image-3500" title="angelina_jolie_wallpaper2" src="http://ideacouture.com/blog/wp-content/uploads/2009/12/angelina_jolie_wallpaper2-500x375.jpg" alt="angelina_jolie_wallpaper2" width="500" height="375" /></p>
<p style="text-align: center;">
<p style="text-align: justify;">2/ The power of smell. Smell is a relatively new element outside of the personal care and cosmetic industry. Here’s an example from the work of the Smell and Taste Research Foundation based out of Chicago, the blend of lavender and pumpkin turns guys on. Do you remember the smell of leather (real leather) in a new car, it didn’t last very long but it felt so good. My favorite is the smell from an Abercrombie store. Every time I bought something, the smell is there and that reminds me of my fun college days.  I wonder why my iTouch, MacBook, Blackberry or Canon Powershot don’t have any smells on them; particularly because it is something I carry all the time. Wouldn’t it be great if my Blackberry had a unique smell that corresponded to and changed according to who was on the other end of the line? Another million-dollar idea here.</p>
<p style="text-align: justify;">
<p style="text-align: center;"><img class="aligncenter size-large wp-image-3499" title="canon-sd990is-colors-800" src="http://ideacouture.com/blog/wp-content/uploads/2009/12/canon-sd990is-colors-800-500x280.jpg" alt="canon-sd990is-colors-800" width="500" height="300" /></p>
<p style="text-align: justify;">
<p style="text-align: justify;">3/ Colours are always sexy. Why aren’t your products colourful? According to research, men are attractive to women who wear a particular colour and find them more desirable. Pantone can make us more desirable to the opposite sex (email me and I will design your personal colour mood board). These are cultural specific naturally. Why red for Valentine’s Day? That’s a colour associate with romance and the primal instincts that links the color to sex. That’s also the reason why the butts of some animals turn red when they are ready to mate. Look at the red colour interior of Bugatti Veyron! It is not just about using colours, but using it strategically.</p>
<p style="text-align: justify;">
<p style="text-align: center;"><img class="aligncenter size-full wp-image-3493" title="bugatti_veyron_red_2-450" src="http://ideacouture.com/blog/wp-content/uploads/2009/12/bugatti_veyron_red_2-450.jpg" alt="bugatti_veyron_red_2-450" width="500" height="300" /></p>
<p style="text-align: justify;">
<p style="text-align: justify;">Here&#8217;s a simple test, have your girlfriend or boyfriend try on different colours of sweaters from J.Crew and you will see why he/she looks particular attractive in certain colours. There is research to show which colours work better when creating desirability. But 90% of products out there were not designed with that in mind. More often than not, someone randomly decides on what colour should be used. If you want your product to be sexy, spend more time with the Pantone guide and your customers. Colours can always add magic.</p>
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		<title>The Charter for Compassion</title>
		<link>http://www.ideacouture.com/blog/2009/11/13/the-charter-for-compassion/</link>
		<comments>http://www.ideacouture.com/blog/2009/11/13/the-charter-for-compassion/#comments</comments>
		<pubDate>Fri, 13 Nov 2009 17:31:01 +0000</pubDate>
		<dc:creator>John Lally</dc:creator>
				<category><![CDATA[Art and Culture]]></category>
		<category><![CDATA[Asides]]></category>
		<category><![CDATA[Social Change]]></category>
		<category><![CDATA[Compassion]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Social Innovation]]></category>

		<guid isPermaLink="false">http://ideacouture.com/blog/?p=3160</guid>
		<description><![CDATA[Karen Armstrong won the TED Prize on February 28, 2008, and made a wish: for help creating, launching and propagating a Charter for Compassion.  Since that day, thousands of people have contributed to the process and yesterday, the Charter was unveiled to the world.
The Charter for Compassion is a cooperative effort to restore not only [...]]]></description>
			<content:encoded><![CDATA[<p>Karen Armstrong won the TED Prize on February 28, 2008, and made a wish: for help creating, launching and propagating a Charter for Compassion.  Since that day, thousands of people have contributed to the process and yesterday, the Charter was unveiled to the world.</p>
<p>The Charter for Compassion is a cooperative effort to restore not only compassionate thinking but more important, compassionate action to the center of religious, moral and political life. Compassion is the principled determination to put ourselves in the shoes of the other, and lies at the heart of all religious and ethical systems.  The notion of &#8220;informed empathy&#8221; is also at the core of Idea Couture&#8217;s innovation&#8217;s process.</p>
<p>One of the most urgent tasks of our generation is to build a global community where men and women of all races, nations and ideologies can live together in peace. In today&#8217;s world, everybody has become our neighbor, and the Golden Rule has become an urgent necessity.</p>
<p style="text-align: left;">The Charter for Compassion is not simply a statement of principle; it is above all a summons to creative, practical and sustained action to meet the political, moral, religious, social and cultural problems of our time.</p>
<p><object width="425" height="350" data="http://www.youtube.com/v/wktlwCPDd94" type="application/x-shockwave-flash"><param name="src" value="http://www.youtube.com/v/wktlwCPDd94" /></object></p>
<p>The Charter for Compassion Text:</p>
<p style="text-align: left; padding-left: 30px;"><strong>The principle of compassion</strong> lies at the heart of all religious, ethical and spiritual traditions, calling us always to treat all others as we wish to be treated ourselves. Compassion impels us to work tirelessly to alleviate the suffering of our fellow creatures, to dethrone ourselves from the center of our world and put another there, and to honor the inviolable sanctity of every single human being, treating everybody, without exception, with absolute justice, equity and respect.</p>
<p style="text-align: left; padding-left: 30px;"><strong>It is also necessary</strong> in both public and private life to refrain consistently and empathically from inflicting pain. To act or speak violently out of spite, chauvinism, or self-interest, to impoverish, exploit or deny basic rights to anybody, and to incite hatred by denigrating others—even our enemies—is a denial of our common humanity. We acknowledge that we have failed to live compassionately and that some have even increased the sum of human misery in the name of religion.</p>
<p style="text-align: left; padding-left: 30px;"><strong>We therefore call upon all men and women</strong> ~ to restore compassion to the center of morality and religion ~ to return to the ancient principle that any interpretation of scripture that breeds violence, hatred or disdain is illegitimate ~ to ensure that youth are given accurate and respectful information about other traditions, religions and cultures ~ to encourage a positive appreciation of cultural and religious diversity ~ <strong>to cultivate an informed empathy</strong> with the suffering of all human beings—even those regarded as enemies.</p>
<p style="text-align: left; padding-left: 30px;"><strong>We urgently need</strong> to make compassion a clear, luminous and dynamic force in our polarized world. Rooted in a principled determination to transcend selfishness, compassion can break down political, dogmatic, ideological and religious boundaries. Born of our deep interdependence, compassion is essential to human relationships and to a fulfilled humanity. It is the path to enlightenment, and indispensable to the creation of a just economy and a peaceful global community.</p>
<p style="text-align: left;">Those who have affirmed the Charter include the Dalai Lama, Sir Ken Robinson, Archbishop Desmond Tutu, Paul Simon, Deepak Chopra, and over 9500 others since yesterday, including me.  To learn more, check out: <a title="The Charter for Compassion" href="http://charterforcompassion.org/" target="_blank">The Charter for Compassion.</a></p>
<p style="text-align: left;">
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		<title>Trash Talk</title>
		<link>http://www.ideacouture.com/blog/2009/09/18/trash-talk/</link>
		<comments>http://www.ideacouture.com/blog/2009/09/18/trash-talk/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 12:54:36 +0000</pubDate>
		<dc:creator>John Lally</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[CSR]]></category>
		<category><![CDATA[Social Change]]></category>
		<category><![CDATA[Strategic Foresight]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[mobile technology]]></category>
		<category><![CDATA[recycling]]></category>
		<category><![CDATA[removal chain]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://ideacouture.com/blog/?p=2683</guid>
		<description><![CDATA[What if we knew exactly where our trash was going and how much energy it took to make it disappear?  Would it make us think twice about buying bottled water or &#8220;disposable&#8221; razors?


The supply chain for products we use is something that has undergone rigorous analysis and innovations that have resulted in improved efficiencies, but [...]]]></description>
			<content:encoded><![CDATA[<p><!--[endif]--><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">What if we knew exactly where our trash was going and how much energy it took to make it disappear?  Would it make us think twice about buying bottled water or &#8220;disposable&#8221; razors?</span></p>
<p><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><img class="aligncenter size-large wp-image-2678" title="1_pilesoftrash" src="http://ideacouture.com/blog/wp-content/uploads/2009/09/1_pilesoftrash-500x332.jpg" alt="1_pilesoftrash" width="500" height="332" /><br />
</span></p>
<p><span style="color: #000000;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">The supply chain for products we use is something that has undergone rigorous analysis and innovations that have resulted in improved efficiencies, but what about the “removal chain”?  Could a better understanding of what happens to products after we use them promote behavioral change and encourage people to make more sustainable decisions about what they consume and how it affects the world around them?</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">A team of researchers from MIT SENSEable City Lab (<a href="What if we knew exactly where our trash was going and how much energy it took to make it disappear?  Would it make us think twice about buying bottled water or &quot;disposable&quot; razors? The supply chain for products we use is something that has undergone rigorous analysis and innovations that have resulted in improved efficiencies, but what about the “removal chain”?  Could a better understanding of what happens to products after we use them promote behavioral change and encourage people to make more sustainable decisions about what they consume and how it affects the world around them? A team of researchers from MIT SENSEable City Lab (http://senseable.mit.edu/) recently embarked on a major project called Trash Talk, which aims to get people thinking about what they throw away and how it impacts the environment. Like an urban equivalent of nuclear medicine--where a tracer is injected and followed through the human body, the project uses custom-designed electronic tags to track different types of waste on their final journeys through the disposal systems of New York and Seattle. Waste Management and Qualcomm funded the study. The project's objective is to reveal the disposal process of everyday objects and highlight potential inefficiencies in the recycling and sanitation systems. In mid-July, Trash Talk enlisted volunteers in New York and Seattle, who allowed 3000 pieces of their trash to be electronically tagged with special wireless markers or &quot;trash tags&quot;. Working with Waste Management, the SENSEable City Lab team is monitoring the path of trash in real-time using the tags, which report data to a central server at MIT, where it is processed and visualized into dynamic maps showing a slice of the city's waste stream. Trash Track was initially inspired by the Green NYC Initiative, the goal of which is to increase the rate of waste recycling in New York to almost 100% by 2030. Currently, only about 30 percent of the city's waste is diverted from landfills for recycling.  This week, the preliminary results of Trash Talk are being unveiled in two new exhibitions in New York and Seattle. For more information, visit http://senseable.mit.edu/trashtalk/index/php">http://senseable.mit.edu/</a>) recently embarked on a major project called Trash Track, which aims to get people thinking about what they throw away and how it impacts the environment. Like an urban equivalent of nuclear medicine&#8211;where a tracer is injected and followed through the human body, the project uses custom-designed electronic tags to track different types of waste on their final journeys through the disposal systems of New York and Seattle. Waste Management and Qualcomm funded the study.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><img class="aligncenter size-large wp-image-2682" title="2_trashtag" src="http://ideacouture.com/blog/wp-content/uploads/2009/09/2_trashtag-500x332.jpg" alt="2_trashtag" width="500" height="332" /><br />
</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">The project&#8217;s objective is to reveal the disposal process of everyday objects and highlight potential inefficiencies in the recycling and sanitation systems. In mid-July, Trash Track enlisted volunteers in New York and Seattle, who allowed 3000 pieces of their trash to be electronically tagged with special wireless markers or &#8220;trash tags&#8221;. Working with Waste Management, the SENSEable City Lab team is monitoring the path of trash in real-time using the tags, which report data to a central server at MIT, where it is processed and visualized into dynamic maps showing a slice of the city&#8217;s waste stream.</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;"><img class="aligncenter size-large wp-image-2677" title="qc_aluminumcan_lo-res" src="http://ideacouture.com/blog/wp-content/uploads/2009/09/qc_aluminumcan_lo-res-500x500.jpg" alt="qc_aluminumcan_lo-res" width="500" height="500" /><br />
</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">Trash Track was initially inspired by the Green NYC Initiative, the goal of which is to increase the rate of waste recycling in New York to almost 100% by 2030. Currently only about 30% of the city&#8217;s waste is diverted from landfills for recycling.<br />
</span></span></span></p>
<p><span style="color: #000000;"><span style="font-family: &quot;Arial&quot;,&quot;sans-serif&quot;;"><span style="font-size: 10pt; font-family: &quot;Arial&quot;,&quot;sans-serif&quot;; color: black;">This week, the preliminary results of Trash Track are being unveiled in two new exhibitions in New York and Seattle. For more information, visit <a href="What if we knew exactly where our trash was going and how much energy it took to make it disappear?  Would it make us think twice about buying bottled water or &quot;disposable&quot; razors? The supply chain for products we use is something that has undergone rigorous analysis and innovations that have resulted in improved efficiencies, but what about the “removal chain”?  Could a better understanding of what happens to products after we use them promote behavioral change and encourage people to make more sustainable decisions about what they consume and how it affects the world around them? A team of researchers from MIT SENSEable City Lab (http://senseable.mit.edu/) recently embarked on a major project called Trash Talk, which aims to get people thinking about what they throw away and how it impacts the environment. Like an urban equivalent of nuclear medicine--where a tracer is injected and followed through the human body, the project uses custom-designed electronic tags to track different types of waste on their final journeys through the disposal systems of New York and Seattle. Waste Management and Qualcomm funded the study. The project's objective is to reveal the disposal process of everyday objects and highlight potential inefficiencies in the recycling and sanitation systems. In mid-July, Trash Talk enlisted volunteers in New York and Seattle, who allowed 3000 pieces of their trash to be electronically tagged with special wireless markers or &quot;trash tags&quot;. Working with Waste Management, the SENSEable City Lab team is monitoring the path of trash in real-time using the tags, which report data to a central server at MIT, where it is processed and visualized into dynamic maps showing a slice of the city's waste stream. Trash Track was initially inspired by the Green NYC Initiative, the goal of which is to increase the rate of waste recycling in New York to almost 100% by 2030. Currently, only about 30 percent of the city's waste is diverted from landfills for recycling.  This week, the preliminary results of Trash Talk are being unveiled in two new exhibitions in New York and Seattle. For more information, visit http://senseable.mit.edu/trashtalk/index/php">http://senseable.mit.edu/trashtalk/index/php</a></span></span></span></p>
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		<title>Did you know? Rev. 4.0</title>
		<link>http://www.ideacouture.com/blog/2009/09/17/did-you-know-rev-40/</link>
		<comments>http://www.ideacouture.com/blog/2009/09/17/did-you-know-rev-40/#comments</comments>
		<pubDate>Thu, 17 Sep 2009 17:23:35 +0000</pubDate>
		<dc:creator>John Lally</dc:creator>
				<category><![CDATA[Asides]]></category>
		<category><![CDATA[Social Change]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Web]]></category>
		<category><![CDATA[Convergence]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://ideacouture.com/blog/?p=2650</guid>
		<description><![CDATA[Here&#8217;s the latest version of the &#8220;Shift Happens&#8221; video.  Fascinating facts and statistics regarding the surge of emerging technologies and social media innovations.  Enjoy the mind candy.
The following quotation from 60 years ago seems more relevant today than ever before.
&#8220;Before I left England for China in 1936 a friend told me that there exists a [...]]]></description>
			<content:encoded><![CDATA[<p>Here&#8217;s the latest version of the &#8220;Shift Happens&#8221; video.  Fascinating facts and statistics regarding the surge of emerging technologies and social media innovations.  Enjoy the mind candy.</p>
<p>The following quotation from 60 years ago seems more relevant today than ever before.</p>
<p style="text-align: center;">&#8220;Before I left England for China in 1936 a friend told me that there exists a Chinese curse — &#8220;May you live in interesting times&#8221;.   If so, our generation has certainly witnessed that curse&#8217;s fulfillment.&#8221;  &#8212; Hughe Knatchbull-Hugessen,<em> Diplomat in Peace and War, 1949</em></p>
<p style="text-align: center;"><object width="425" height="350" data="http://www.youtube.com/v/6ILQrUrEWe8" type="application/x-shockwave-flash"><param name="src" value="http://www.youtube.com/v/6ILQrUrEWe8" /></object><em><br />
</em></p>
<p style="text-align: right;"><cite style="font-style: normal;"></cite></p>
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