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Service Design is About 3 Things: Creating Compelling User Benefits, Optimizingand Making Educated Trade-offs Between Humans and Technology

By Idris Mootee

Service design is an innovative and emerging discipline. I am not referring to the older definition of it in the manufacturing and hospitality industries.  Today, almost every business is a service business. How service companies bring innovation to life largely depends on how they define themselves. Pure services cover a wide range and heterogeneous fields. [...] Read more...