/Articles In
Can a company or brand create powerful emotive connections that can make customers love them? Your advertising agency will be quick to say yes. I am not so sure. Marketers like to convince themselves that you can buy “love” – the ultimate goal for great marketing. But there is a danger that these marketers may [...] Read more...
We recently had a learning zone workshop with a group of kids in our office. They were in two separate groups of 3-5 and 6-8yrs, each group with unique exercises to complete. Not to mention how exhausting it was running after the younger ones, I also realized how much more imaginative they are comparing to the older group. They [...] Read more...
Ask a person what an Innovation Strategist does and they usually give you blank stares or buzz words. So who are you and what would you say you do here? Here's a quick list of responsibilities from the inside of an innovation firm. Read more...
Is this the Most Innovative Song in Post-Millenial Pop Music? Pitchfork named OutKast’s “B.O.B” the Song of The Decade proclaiming even that it “is the decade…effectively crafting a fast-forwarded highlight-reel prophecy of what the next 10 years held in store.” It remains to be seen where the song will sit in twenty or fifty years. [...] Read more...
Since the falling of the walls, Berlin has been a site of ongoing experimentation. Old factory buildings, inhabited by artists and designers, transforming into studios and galleries. While I haven’t been for myself yet, I can tell you, based on hard anecdotal evidence, there is a consensus among young people: Berlin is the $H!T. The [...] Read more...
“The Greatest thing by far,” Aristotle declared, “is to be a master of metaphor…. It is a sign of genius, since a good metaphor implies an intuitive perception of the similarity in dissimilars.” IARPA, the US governmental arm for intelligence research (sometimes described as ‘DARPA for spies’) announced The Metaphor Program, with an open solicitation [...] Read more...
The French psychoanalyst Jacques Lacan believed every unsuccessful act to be successful as discourse. Mistakes are reference points. They re-calibrate our assumptions and reorient our course of action. The culture that doesn’t identify and contemplate its mistakes is condemned to repeat them. Applied Design Thinking practices help manage risks and avoid critical failures. But it’s [...] Read more...
TV is broken. It needs design thinking. Don’t blame Kim, Khloe and Kourtney. When it comes to the current state of TV, the Kardashians and others of their narrative ilk are neither the culmination nor the cause. Like Gigolos, Coal, Jail, Cops, Real Housewives, The Ultimate Fighter and Pawn Stars, their second generation of so-called [...] Read more...
Conditions are ripe for collaborative design to take place in creating solutions beyond Industrial Design programs and outside of traditional R&D centers of Automotive OEMs. Read more...
For Idea Couture, Social Innovation means using social impact as a business strategy. It's about creating real, tangible value for organizations through tackling social problems. It's hard to read that and not feel a little more optimistic about the future of business. Read more...
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