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Art and Culture, Articles, Entertainment, Featured Articles, Featured Explorations
Yale Fox is a DJ and nightclub sociologist living and working between Las Vegas and New York City. In 2010, while working towards his PhD at the University of Toronto, Yale was contacted by a prominent Las Vegas nightclub – one of the highest rated in the world. So began Yale Fox’s transition from...
Business Models, Featured Articles, Featured Explorations, Social Change, Uncategorized
Social enterprises exist, and strive, to become a new form of organization to effectively solve some of the most pressing challenges within our society. There is a wide, and probably growing, gap between the scale of the problems we face and the scale of the solutions on offer. Creative ways for advancing...
Featured Articles, Featured Explorations, Retail Design
When thinking about luxury, the first question that comes to mind is, what is a luxury brand? I am sure there are thousands of brands that would be quick to think of themselves as luxury brands but are they right? Many so-called luxury goods fall into the category of ‘nouveau luxe’ or afforded luxury...
Art and Culture, Articles, Uncategorized
CNN versus Al JaZeera: Lets begin with a short comparison of the customer experience of two mainstream news networks offering free video content online. One an incumbent in the N.A. market the other an interloper of sorts. When I want to glance at the mainstream news from south of the border I click...
Art and Culture, Uncategorized
The Internet / Digital Age has introduced an overwhelming amount of free content for “customers” to access and experience online. Presented with an unprecedented amount of choices, most customers gravitate towards familiar and trusted broadcasting sources like CNN, AOL, NBC or MTV as part of their...
Art and Culture, Featured Articles
Can a company or brand create powerful emotive connections that can make customers love them? Your advertising agency will be quick to say yes. I am not so sure. Marketers like to convince themselves that you can buy “love” – the ultimate goal for great marketing. But there is a danger that these...
Ethnography, Experience Design, Featured Articles, Strategic Innovation
We recently had a learning zone workshop with a group of kids in our office. They were in two separate groups of 3-5 and 6-8yrs, each group with unique exercises to complete. Not to mention how exhausting it was running after the younger ones, I also realized how much more imaginative they are comparing...
Articles, Ethnography, Experience Design, Strategic Innovation
The opportunity to become an “Innovation Strategist” catches people’s attention. Since our initial posting for the role in Toronto, we’ve received over 120 resumes from dynamic, brilliant young individuals all interested in joining the Idea Couture team. From the outside looking...
Art and Culture, Strategic Foresight
Is this the Most Innovative Song in Post-Millenial Pop Music? Pitchfork named OutKast’s “B.O.B” the Song of The Decade proclaiming even that it “is the decade…effectively crafting a fast-forwarded highlight-reel prophecy of what the next 10 years held in store.” It remains to be seen where...
Art and Culture, Featured Articles, Industrial Design, Uncategorized
Since the falling of the walls, Berlin has been a site of ongoing experimentation. Old factory buildings, inhabited by artists and designers, transforming into studios and galleries. While I haven’t been for myself yet, I can tell you, based on hard anecdotal evidence, there is a consensus among young...
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Ask a person what an Innovation Strategist does and they usually give you blank stares or buzz words. So who are you and what would you say you do here? Here’s a quick list of responsibilities from the inside of an innovation firm.