Two weekends ago, I had the privilege of representing Idea Couture at the Compost Modern conference here in San Francisco. Organized by AIGA SF, “‘Compostmodern’ engages designers, sustainability professionals, artists and entrepreneurs to collaborate in realizing a more environmentally,...
It’s hard to dispute that voting platforms have quickly become one of the most popular tools in the cause marketing playbook. As with any new marketing method, these platforms have been a lightning rod for criticism. This week alone, I’ve had several healthy debates with thought leaders...
Community idea competitions are a new way of life online. From the Aviva Community Fund to Pepsi Refresh to Member’s Project, there’s a recognition that the model of corporate funding + citizen activism is a winning formula for creating impact on both brand and world. But one of the questions...
Its officially Springtime- the weather is warming up and outdoor running season is in full swing. My sports apparel however, has taking a beating in the winter months and I need some new, fresh, and light clothing to inspire my Spring fitness routine. When it comes to activewear performance is key, but...
What if we knew exactly where our trash was going and how much energy it took to make it disappear? Would it make us think twice about buying bottled water or “disposable” razors? The supply chain for products we use is something that has undergone rigorous analysis and innovations that...
As part of Net Change Week at MaRS, Patrick and I were offered the opportunity to work with a non-profit called Social Purchasing Portal on helping them address some of the challenges they were facing in a variety of areas. The Social Purchasing Portal is a program whose primary goal is to create social...
CSR is still not a mainstream thing and there isn’t any standard definition. People still wonder the economic logic behind it, is there a positive correlation between economical performance and CSR or social standards can be a sustainable basis for the diffusion of the latter. But, very often, social...
Yesterday, I wrote about the demand side of sustainability and how serving consumer need and meeting expectations are the driving force to of purchase choice. Today, I want to explore the flip side of the coin – the efforts of corporations to design products and services that are inherently sustainable...
When thinking about sustainability, a few questions come to my mind time and again is – why are sustainable, green, environmentally products and services more expensive? Do they have to be? Do the economics of sustainability make sense for consumers? I don’t mean this from a “save the...
Whether we are talking about innovation, technology or public policy, we often come up with solutions that creating more problems than they are supposed to solve. Given the enormous complexity and almost unmanageable challenges ahead, what do we need to do? What seems to make sense doesn’t do it anymore. How...
Vote now has become is the new charity call to action. But cause voting competitions are not without their critics.