Yale Fox is a DJ and nightclub sociologist living and working between Las Vegas and New York City. In 2010, while working towards his PhD at the University of Toronto, Yale was contacted by a prominent Las Vegas nightclub – one of the highest rated in the world. So began Yale Fox’s transition from...
CNN versus Al JaZeera: Lets begin with a short comparison of the customer experience of two mainstream news networks offering free video content online. One an incumbent in the N.A. market the other an interloper of sorts. When I want to glance at the mainstream news from south of the border I click...
The Internet / Digital Age has introduced an overwhelming amount of free content for “customers” to access and experience online. Presented with an unprecedented amount of choices, most customers gravitate towards familiar and trusted broadcasting sources like CNN, AOL, NBC or MTV as part of their...
Can a company or brand create powerful emotive connections that can make customers love them? Your advertising agency will be quick to say yes. I am not so sure. Marketers like to convince themselves that you can buy “love” – the ultimate goal for great marketing. But there is a danger that these...
The Odd Future of Business “Our model at Method is that being weird and different is good. Weird changes the world, and Detroit could use a little more of weird in terms of creative ideas.” - Eric Ryan, Method Products Co-Founder (AdAge) I’ve been into the idea of weird lately. It...
Is this the Most Innovative Song in Post-Millenial Pop Music? Pitchfork named OutKast’s “B.O.B” the Song of The Decade proclaiming even that it “is the decade…effectively crafting a fast-forwarded highlight-reel prophecy of what the next 10 years held in store.” It remains to be seen where...
Since the falling of the walls, Berlin has been a site of ongoing experimentation. Old factory buildings, inhabited by artists and designers, transforming into studios and galleries. While I haven’t been for myself yet, I can tell you, based on hard anecdotal evidence, there is a consensus among young...
“The Greatest thing by far,” Aristotle declared, “is to be a master of metaphor…. It is a sign of genius, since a good metaphor implies an intuitive perception of the similarity in dissimilars.” IARPA, the US governmental arm for intelligence research (sometimes described as ‘DARPA for...
This year marks the 100th anniversary of Marshall McLuhan’s birth. I was reminded of this when I came across a website yesterday called Marshall McLuhan Speaks. McLuhan has certainly been adopted by many digital enthusiasts as a patron saint, starting with WIRED magazine back in the early 90s, and...
Designers are trained to believe that they are, as one of my younger colleagues used to say, “on a mission from god” to save the world from bad design. People both inside and outside the business joke about that but the reality is that bad design can have devastating effects. There’s a terrific...