head back to ideacouture.com
Noodleplay Login

Art and Culture, Articles, Entertainment, Featured Articles, Featured Explorations

User-Focused Party-Rocking: Customer Experience in the Nightclub

Posted by: M/I/S/C/, at 9:01 am on January 27, 2012

Yale Fox is a DJ and nightclub sociologist living and working between Las Vegas and New York City. In 2010, while working towards his PhD at the University of Toronto, Yale was contacted by a prominent Las Vegas nightclub – one of the highest rated in the world. So began Yale Fox’s transition from...

Art and Culture, Articles, Uncategorized

The Customer Experience of Free Video Content Online…Not Porn (Part 2)

Posted by: M/I/S/C/, at 9:00 am on January 12, 2012

CNN versus Al JaZeera: Lets begin with a short comparison of the customer experience of two mainstream news networks offering free video content online. One an incumbent in the N.A. market the other an interloper of sorts. When I want to glance at the mainstream news from south of the border I click...

Art and Culture, Uncategorized

The Customer Experience of Free Video Content Online…Not Porn  (Part 1)

Posted by: M/I/S/C/, at 12:00 pm on January 10, 2012

The Internet / Digital Age has introduced an overwhelming amount of free content for “customers” to access and experience online. Presented with an unprecedented amount of choices, most customers gravitate towards familiar and trusted broadcasting sources like CNN, AOL, NBC or MTV as part of their...

Art and Culture, Featured Articles

Marketers Love Drinking Their Kool-Aid: Love, Sex, Emotion and the Brand Experience

Posted by: M/I/S/C/, at 11:21 am on January 6, 2012

Can a company or brand create powerful emotive connections that can make customers love them? Your advertising agency will be quick to say yes. I am not so sure. Marketers like to convince themselves that you can buy “love” – the ultimate goal for great marketing. But there is a danger that these...

Art and Culture, Articles, Featured Articles

The Age of Weird

Posted by: Sean Hazell, at 9:24 am on August 4, 2011

The Odd Future of Business “Our model at Method is that being weird and different is good. Weird changes the world, and Detroit could use a little more of weird in terms of creative ideas.” - Eric Ryan, Method Products Co-Founder (AdAge) I’ve been into the idea of weird lately. It...

Art and Culture, Strategic Foresight

The Most Innovative Song of the 2000s

Posted by: rbolton, at 8:24 am on August 4, 2011

Is this the Most Innovative Song in Post-Millenial Pop Music? Pitchfork named OutKast’s “B.O.B” the Song of The Decade proclaiming even that it “is the decade…effectively crafting a fast-forwarded highlight-reel prophecy of what the next 10 years held in store.”  It remains to be seen where...

Art and Culture, Featured Articles, Industrial Design, Uncategorized

In Berlin…

Posted by: rbolton, at 2:51 pm on June 30, 2011

Since the falling of the walls, Berlin has been a site of ongoing experimentation. Old factory buildings, inhabited by artists and designers, transforming into studios and galleries. While I haven’t been for myself yet, I can tell you, based on hard anecdotal evidence, there is a consensus among young...

Art and Culture, Featured Articles, Strategic Innovation, Uncategorized

The Spy Poets: IARPA’s new Metaphor Program

Posted by: rbolton, at 1:16 pm on May 27, 2011

“The Greatest thing by far,” Aristotle declared, “is to be a master of metaphor…. It is a sign of genius, since a good metaphor implies an intuitive perception of the similarity in dissimilars.” IARPA, the US governmental arm for intelligence research (sometimes described as ‘DARPA for...

Art and Culture

The Medium is McLuhan

Posted by: wnovosedlik, at 11:29 am on May 27, 2011

This year marks the 100th anniversary of Marshall McLuhan’s birth. I was reminded of this when I came across a website yesterday called Marshall McLuhan Speaks. McLuhan has certainly been adopted by many digital enthusiasts as a patron saint, starting with WIRED magazine back in the early 90s, and...

Art and Culture, Articles

Invisible Heroes

Posted by: wnovosedlik, at 11:20 am on May 27, 2011

Designers are trained to believe that they are, as one of my younger colleagues used to say, “on a mission from god” to save the world from bad design. People both inside and outside the business joke about that but the reality is that bad design can have devastating effects. There’s a terrific...