Head of Brand Experience
In a recent global study, 78% of respondents claimed they trust peer recommendations more than they trust advertising. Common sense would suggest that 78% of the advertising budget should be spent on something else, no? The media landscape is constantly changing. Technology is constantly changing. Power is now with the customer. Experience is the new [...] Read more...
I recall once at a dinner party being asked what I did for a living. My first answer, “I make, build and fix brands” was too vague. My second answer, “I’m in marketing” struck a nerve: “Oh, you’re one of those guys who gets us to buy things we don’t need!” (Ouch!) Tempted as I [...] Read more...
The man pictured above is Umair Haque, head of the Havas Media Lab in New York City, and author of a new book, The New Capitalist Manifesto, published in January of this year. Like the book its title plays on, The New Capitalist Manifesto calls for a new economic order, but not of the hammer [...] Read more...
Some years ago, in the course of researching what kinds of positive values could be associated with ‘brand Canada’, it occurred to me that we might be able to build a platform around the notion of helping to solve some of the world’s most pressing problems. But to do that would require thinking outside the [...] Read more...
This year marks the 100th anniversary of Marshall McLuhan’s birth. I was reminded of this when I came across a website yesterday called Marshall McLuhan Speaks. McLuhan has certainly been adopted by many digital enthusiasts as a patron saint, starting with WIRED magazine back in the early 90s, and now again by proselytizers of the [...] Read more...
Designers are trained to believe that they are, as one of my younger colleagues used to say, “on a mission from god” to save the world from bad design. People both inside and outside the business joke about that but the reality is that bad design can have devastating effects. There’s a terrific moment in [...] Read more...
The other day, I got an email from someone wanting some clarification regarding an article I wrote about 14 years ago. It was called ‘DUMB’, and it explored the role of graphic design in the dumbing down of western culture, by then a process which was gaining momentum with every click of the mouse. The [...] Read more...
On its way to meme-hood, even before it has had a chance to gain purchase in the minds of the people who need it most, the term ‘design thinking’ is showing signs of mutational stress that threaten a common understanding of its value and validity. The concept is being misappropriated, misrepresented and misunderstood to the [...] Read more...
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