EVP Head of Innovation and Service Design
Scott is a creative business artist who connects big ideas with brands, products and campaigns. A dynamic thinker who operates at the intersection of business model innovation, social media and service design, he is responsible for leading a multi-disciplinary team to develop innovative ideas for Idea Couture’s clients.
PART 3 of 4 Months after eating at El Bulli my thoughts and perspectives on the meal are still changing: Certain taste memories are extremely vivid and seem to get stronger, others are bizarrely still changing. It has also been fascinating to compare and contrast my experience there with other innovative culinary experiences. I recently [...] Read more...
After ten courses of snacks, 2 cocktails and an initial barrage of stimuli the core of the meal begins. Can I really last 25 more courses? Will each of the dishes be distinctive and thought provoking? Am I about to see the greatest show of culinary innovation the world has seen in the past half century? or longer? Is this the Cirque du Soleil of dining or a combination of creativity and hype fueled by a PR machine? What role has design thinking really played in the creation of the experience I have just started? Read more...
Have you ever wondered what it would be like to eat a 35 course meal by one of the world's most renowned and innovative chefs? Does sitting at a restaurant table for 6 hours excite or horrify you? Is Ferran Adria's food outrageous experimental modernism or deeply rooted in the origins of taste, history and culture? What is the real point of molecular gastronomy? What does a meal at 3 star El Bulli say about innovation in general? Read more...
Why are appliance makers not leveraging Read more...
Photo by jaeja – http://www.flickr.com/photos/jaeja/2073207091/ I’ve never liked taking multivitamins. From my first Flinstone’s chewables to, more recently, Centrum’s Complete formula, the thought of ingesting makes my throat tighten in anguish. In an unofficial survey, we found that in general, taking vitamins is inconvenient, inefficient and not much fun. They get forgotten in kitchen cupboards [...] Read more...
Skin care that's safe and all natural brings the creativity out of kids and keeps them entertained Read more...
Waitrose Fresh Stamps is a line of organic fruits and vegetables that utilize laser-etching technology to enhance the experience of purchasing, preparing and eating produce. Read more...
Many of you might be wondering whether Noodleplay is a bedroom activity. Well, the answer is no, but there is certainly room for innovation stimulation. A series of new sex toy products and companies illustrate that there is a place for design in all areas of our lives. Companies such as Jimmy Jane are reinventing [...] Read more...
Take a walk at Waitrose in London and you can see the difference between that and Kroger. CPG in North America are behind in building innovation capabilities to prepare them for the big shift ahead. The demographic shifts happening now are creating both challenges and opportunities for CPG marketers, and companies that begin early to [...] Read more...
We’re all seeking ways to better our selves, find our balance, seek our center, improve our health and make a connection to our higher, deeper, older or more spiritual selves. That many of the personal pathways we now take to get there have been branded, bought and sold, isn’t necessarily a bad thing. It’s just [...] Read more...
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