You might think that the biggest challenge in any new project is doing the work itself, but that’s actually not the case. The biggest hurdle we face when we kick-off a project is usually trust. Our fuzzy front-end innovation process means that right from the get-go, we need to win our clients’ trust to guide [...]

This past summer, I left my apartment in Milan, Italy for a farm in Normandy, France; That’s right – I voluntarily traded Prada for permaculture. Little did I know that I was leaving a design capital to get a serious design lesson. Rubber boots and metal sheers in tow, I was ready to heave and [...]