Paul Hartley

Resident Anthropologist

Dr. Paul Hartley is a Resident Anthropologist at Idea Couture, a global strategic innovation and experience design firm. He is based in Toronto, Canada.

Experience = The Best Insights

Ethnography continues to be hot in the world of business research. Nestled among all of those agency buzz words outlining competencies, it certainly sounds impressive and rigorous. They’re suggesting you buy ethnography to get your actionable insights. But what is it that they’re really selling? Read more...

The Tyranny of the ‘Real World’ or Dealing with Insights

There are an uncountable number of business-related sites, articles, and books that use the phrase ‘real world.’ You can get an endless number of books or services offering insight into ‘real world’ business problems. You can go to a business school for ‘real world’ learning. You can get a black belt in Six Sigma to [...] Read more...