A specialist in digital strategy, planning and play-based facilitation, Patrick is the Head of Social Innovation at Idea Couture. Patrick is proud to have "seen the light" and discover design thinking after failing to get excited by a formal business education and years in the credit card industry. He now leads a variety of strategic and social engagements with an eye towards experience design and social good.
While formally trained as a business strategist, Patrick is a "renaissance man", contributing lateral thinking skills that draw on experiences spanning from database development to event planning to business development to screen-writing movies about robots. Prior to joining Idea Couture, Patrick was Account Planner and Web Analytics Practice Lead at Critical Mass, overseeing digital and social strategy development fortune 500 companies including Citibank, ThankYou Network, Michelin and Alienware. During this time, Patrick was responsible for overseeing a team of analysts and strategists while tackling problems that included product design, experience mapping, Customer Relationship Management, web analytics program development and digital strategy.
Patrick holds a Bachelor of Commerce from Queen's University. He's at his best with a blank dry-erase board and a package of Post-it Notes.