How does the performance of the Toronto Maple Leafs impact my relationship with the team?

We have seen social media take a new and increasing role in the word-of-mouth (WOM) consumer influence paradigm; word of mouth traditionally meant consumers speaking directly to one another and sharing experiences with products or services which have had an impact on their lives (good or bad).  Of course, communication between people (most of which [...]

I find myself noticing what seems to be an increase in the amount of successful attack advertising in the past few years – where one firm or another in a highly competitive market calls out a rival directly. It’s a risky move – the idea is to polarize middle-of-the-fence consumers to your side, but can [...]

As an “ex-expat” who has recently returned to Canada from Japan, I find myself suffering from the occasional bout of reverse-culture shock.
From Wikipedia: Reverse Culture Shock (a.k.a. Re-entry Shock) – “Returning to one’s home culture after growing accustomed to a new one can produce (feelings of anxiety, surprise, confusion, etc) . The [...]