Patrick is an experienced research specialist with broad international and industry experience consulting with Fortune 500 clientele on market entry/research projects. Project experience includes branding, innovative concept tests, advanced customer segmentation, competitive analysis, awareness/usage, ethnographic analysis, customer satisfaction, and more. Prior to joining Idea Couture he was with Market Probe Canada, focusing on helping clients to measure and manage the cost of their customer dissatisfaction so as to reduce customer churn and improve customer acquisition. Before that he was in Japan consulting with international companies on marketing strategies and research planning to enter the Japanese market. His past clients include Clorox, Kraft, Levis, and RBC.