Lessons from the Dark Side
What leaders can learn from cults to motivate employees around a common goal – minus the enslavement part, of course. Read more...
Head of Multidisciplinary Insight
As Head of Multidisciplinary Insight at Idea Couture, Patrick helps companies understand and succeed in new markets and categories. With particular expertise in the Japanese market, Patrick delivers multi-country and global insight projects to Fortune-1000 clients, including Pepsi, LG, RBC, Abbott, and more. His research and consulting experience spans B2C, B2B, as well as work for non-profit organizations and across a wide range of industries.
What leaders can learn from cults to motivate employees around a common goal – minus the enslavement part, of course. Read more...
Using gamification as a projective technique to derive more genuine consumer insights. Read more...
Before you try to use gamification to generate meaningful consumer insights, understand these pitfalls to projective techniques. Read more...
Examining how air travel warps perceptions of time, values and self-worth. Read more...
How does the performance of the Toronto Maple Leafs impact my relationship with the team? Read more...
We have seen social media take a new and increasing role in the word-of-mouth (WOM) consumer influence paradigm; word of mouth traditionally meant consumers speaking directly to one another and sharing experiences with products or services which have had an impact on their lives (good or bad). Of course, communication between people (most of which [...] Read more...
I find myself noticing what seems to be an increase in the amount of successful attack advertising in the past few years – where one firm or another in a highly competitive market calls out a rival directly. It’s a risky move – the idea is to polarize middle-of-the-fence consumers to your side, but can [...] Read more...
As an “ex-expat” who has recently returned to Canada from Japan, I find myself suffering from the occasional bout of reverse-culture shock. From Wikipedia: Reverse Culture Shock (a.k.a. Re-entry Shock) – “Returning to one’s home culture after growing accustomed to a new one can produce (feelings of anxiety, surprise, confusion, etc) . The affected person [...] Read more...
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