Staff Writer
M/I/S/C/ is a quarterly, globally distributed magazine about design thinking and business innovation. It is organized around four key concepts – Movement, Intuition, Structure and Complexity. Pushing new creative territories and providing new perspectives on everything from strategic innovation to design thinking and business culture to social transformation, M/I/S/C/ is the only magazine about the emerging overlap between design and un-design.
Methodology, segmentation and discussion guides are only going to get you so far - and that's not very far at all. When it comes to generating rich insights for academia or the business world, the real tricks of the trade are ideas, inspirations and malleable metaphors. Read more...
Ready for qualitative research but armed only with your eyes and ears? Tired of Googling stuff to make your next research report feel deeper? Looking for the big idea that might be lurking in your small sample? Read more...
Restless and disillusioned in their quarter-life crises, Ben Nemtin, Dave Lingwood, and brothers, Duncan and Jonnie Penn decided to do something about it. The question, "what the hell are we are doing with our lives?" turned into the more productive version, "what are the things we want to do before we die?" A bucket list was born, and the boys found their calling with item #53, "start a television show." Read more...
When Jessi Cruickshank started at The After Show with co-host Dan Levy, it was designed mainly as a way for MTV Canada to meet national broadcasting regulations. For airing thirty minutes of the American production Laguna Beach, the network was required to match it with thirty minutes of original Canadian content. They did so on the cheap with an unscripted talk show dedicated to discussing and poking fun at reality shows, just moments after they had aired. Read more...
I'm 32. Some would say I might be a Millennial. If I am, I'm more on the adultend of my team at Best Buy, which is essentially made up of Millennials. Read more...
The existing superabundance of books, blogs, essays, articles and white-papers trying to make sense of Millennials – us born roughly between 1980 and 2000 – are evidence enough of our value as a cohort. The discordance among these sources as to what we're actually all about points to their inadequacy, our elusiveness or more likely the problem of over-generalizing. Being a Millennial, and now working in the thriving and competitive industry of ‘trying to understand young people,' finds one in a bit of an awkward loop. Read more...
I have been in the world of insights for almost 20 years. It has been called market research, strategic insights, business insights, consumer insights, global insights etc., but it is all rooted in insights from the marketplace, retail customer & consumer. The defining moments in my career have occurred when changing roles have enabled me to view the world through a different lens. Read more...
I'm a marketing strategy and research guy with a somewhat unique background: I've been client side, ad agency side and supplier/consulting side, so I have experience with all 3 perspectives. In addition to being both qual and quant, I've done stints as a marketing and product manager, so I really understand my ultimate stakeholders and how they actually use research. Read more...
I had the privilege of working for PepsiCo early in my career, a company characterized by smart, hard driving and curious individuals who want to win in the marketplace. Consumer insights was seen as one means to win. The output was strategic, results oriented and engaging. Leaders like Dwight Riskey and Blaise Mercadante elevated the function from market research to consumer insights by addressing big questions like "What drives industry growth?" and "How can we accelerate growth?" as well as by advocating non- traditional ways to address traditional business issues. Read more...
From where to spend your money to gauging good insights to what to do with them when you’ve got them, buying and applying insights is a tricky business. Read more...
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