Drawing on over ten years of academic training and ethnographic fieldwork, Morgan analyzes and decodes the meanings of rituals, performances, objects, art, institutions, belief systems and other 'symbols' as he defines them. His anthropological training has myriad application in business, branding, public health, technology, and product and service development. As Chief Resident Anthropologist, he has extensive experience designing and conducting ethnographies, contextual inquiries, interaction analyses and Customer Context Labs in Canada, the U.S., Great Britain, India and other Asian countries. His central areas of interest and expertise are ritual, performance, language, community, alternative economies and the intersections between cultural capital and social media. A published journalist and magazine editor for over 20 years, his scholarly writing has appeared in Popular Music & Society, Rave Culture and Religion, and Global Pop Local Language.
Dr. Gerard holds a PhD in Social Anthropology from the University of Toronto.