Slideshow: Being a Team Player
Seven key innovation roles played by individuals in a group development setting. Which are you? Read more...
VP Chief Resident Anthropologist
Dr. Morgan Gerard is VP Chief Resident Anthropologist at Idea Couture, a global strategic innovation and experience design firm. He is based in Toronto, Canada.
Seven key innovation roles played by individuals in a group development setting. Which are you? Read more...
Congratulations to Marc Lafleur, Resident Anthropologist at Idea Couture. After years of course work and fieldwork, Marc completed his dissertation, made his revisions and received his doctorate in Social Anthropology. Read more...
Morgan Gerard advocates the understanding of your own organization’s methodologies, practices and principles as paramount to innovation… in an elevator. Read more...
Common mistakes, mindless following of tradition and short-sighted thinking; these are some of the most critical things to avoid if ever you find yourself planning a focus group. That said, look closely at #10 and think about whether you are using the right tool for the job. Click on the download to view the guide Read more...
It’s a big leap – sometimes a scary one – but arriving on the other side clearly positions the jumper in a new realm of possibility, opportunity, clarity and competitive advantage. Read more...
Why market research needs to say goodbye to panopticism Read more...
TV is broken. It needs design thinking. Don’t blame Kim, Khloe and Kourtney. When it comes to the current state of TV, the Kardashians and others of their narrative ilk are neither the culmination nor the cause. Like Gigolos, Coal, Jail, Cops, Real Housewives, The Ultimate Fighter and Pawn Stars, their second generation of so-called [...] Read more...
Is J. Jonah Jameson calling the shots on the theater scene, or what? An article in The New York Times reports that the producers of the Broadway musical, Spider Man: Turn Off The Dark, recently held focus groups to figure out why critics had largely panned the show. I’m no fan of focus groups, but [...] Read more...
In a recent blog post, Grant McCracken suggests it is the job of designers to conduct provocation and innovation through pie. He points to Project M as the source of this uniquely American metaphor with its Pie + Conversation = Ideas/Ideas + Design = Positive Change equation. As a first step towards ideas that better [...] Read more...
In a business culture of innovation, there are some things you should never hear: Seeing is believing. Who feels it knows it. A picture is worth a thousand words. Humans love idioms, those catchy little phrases that make the world seem so much more simple than it really is. Like GPS systems programmed through tradition [...] Read more...
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