Kengwei lives and breathes art. He is passionate about simple and elegant design and the technological innovations that make compelling experiences come to life. As Head of Design, his mind, skills and passions span across interactive media and physically interactive spaces. Kengwei designs creative campaigns and interactions that engage people and believes that the only way to create great work is to consider, at every stage of the design process, the human behavior of those who will use the tools. Prior to Idea Couture, he was with Critical Mass, where he worked with clients include Citicards, Citibank, and Dell. He started his design career with interactive agencies DMC and Agenda WPP in Asia.
Kengwei holds a BFA in Interactive Media from Pratt Institute in New York. He earned a scholarship from the Art institute of Chicago.