Information Architect
Jackie combines the classical training of a visual designer with a passion for clear communication to design highly functional, intuitive, and elegant user experiences and interfaces. End users' needs and expectations are foremost in her mind throughout the design process. Jackie’s work at Idea Couture has included design, research, and information architecture for projects in our healthcare, insurance/financial, and social charity sectors. With 15 years in the design and digital space, Jackie is fluent in a wide range of design and user interaction across web and mobile. She has worked with clients such as AARP, Aviva Insurance, MIT, Recyclebank, Pepsico and TVOntario. Jackie received her training in Graphic Design at Sheridan College, with an emphasis on information design. She was awarded top honours in Design Excellence.
We’ve probably, at one time or another, had to move out of the way of someone on the sidewalk, head down, whose thumbs were ablaze in a texting conversation, or jump out of the way of a car in which the driver was on her phone...but digital communication doesn't always mesh well with the other things we need to do. Read more...
Exploring improvements in fitness training devices. Read more...
With social media relatively new there are a lot of companies trying a lot of different ways to integrate it into their marketing efforts, with differing degrees of success. In my Twitter feed alone, which admittedly isn’t extensive, I have examples of sole proprietors musing philosophically about the nature of their industries, employees being told [...] Read more...
Since it’s July, I know we’re all thinking about our next adventure at a snowy ski resort. I’m not sure how your snow adventures unfold, but mine usually begin with a vain attempt to coordinate more than two carloads arriving at the mountain at different times, followed by a ride up a lift and a [...] Read more...
Open the innovation pipeline and get into the community with a pop-up experience that gets consumer feedback on up-&-coming services, products and initiatives. There’s a lot going on at the Kraft Product Ideation Center… Read more...
I spend a lot of my time in front of a computer making ideas look “real”. The funny thing about interactive work, though, is that even at its most real, you still can’t touch it. Or taste it. Sometimes it’s wonderfully meditative to pull out a recipe and create something I never could on a [...] Read more...
The bicycle is the most efficient human-powered vehicle created in terms of the energy required to cover a given distance – propelling a bicycle at 15 km/h takes the same amount of effort as walking. With a few modifications, it also performs admirably hauling cargo. For this reason, it has been the focus of continual [...] Read more...
Dolladoption enables artisans around the world to work from home while their designs reach a global market. By operating a personal cottage industry, it creates a hands-on opportunity for artisans, young and old, to learn the entrepreneurial ABCs of running a small business. Read more...
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