Jackie Siddall

Information Architect

Kayak shell being sewn

Twitter made me buy a boat

With social media relatively new there are a lot of companies trying a lot of different ways to integrate it into their marketing efforts, with differing degrees of success. In my Twitter feed alone, which admittedly isn’t extensive, I have examples of sole proprietors musing philosophically about the nature of their industries, employees being told [...] Read more...

Goggle view in Stop mode, targeting

Heads-up displays – wayfinding (and more!) on the mountain

Since it’s July, I know we’re all thinking about our next adventure at a snowy ski resort. I’m not sure how your snow adventures unfold, but mine usually begin with a vain attempt to coordinate more than two carloads arriving at the mountain at different times, followed by a ride up a lift and a [...] Read more...

kraft

Kraft Product Ideation Centers

Open the innovation pipeline and get into the community with a pop-up experience that gets consumer feedback on up-&-coming services, products and initiatives. There’s a lot going on at the Kraft Product Ideation Center… Read more...

The tower of chocolate chip oatmeal cookies in the Idea Couture office. It didn't last very long.

Creativity: Switching Gears

I spend a lot of my time in front of a computer making ideas look “real”. The funny thing about interactive work, though, is that even at its most real, you still can’t touch it. Or taste it. Sometimes it’s wonderfully meditative to pull out a recipe and create something I never could on a [...] Read more...

jackiea

Evolution of the Bike

The bicycle is the most efficient human-powered vehicle created in terms of the energy required to cover a given distance – propelling a bicycle at 15 km/h takes the same amount of effort as walking. With a few modifications, it also performs admirably hauling cargo. For this reason, it has been the focus of continual [...] Read more...

doll-adoption-csr

Dolladoption

Dolladoption enables artisans around the world to work from home while their designs reach a global market. By operating a personal cottage industry, it creates a hands-on opportunity for artisans, young and old, to learn the entrepreneurial ABCs of running a small business. Read more...

 

Jackie Siddall