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Twitter made me buy a boat
With social media relatively new there are a lot of companies trying a lot of different ways to integrate it into their marketing efforts, with differing degrees of success. In my Twitter feed alone, which admittedly isn’t extensive, I have examples of sole proprietors musing philosophically about the nature of their industries, employees being told [...]
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Heads-up displays – wayfinding (and more!) on the mountain
Since it’s July, I know we’re all thinking about our next adventure at a snowy ski resort. I’m not sure how your snow adventures unfold, but mine usually begin with a vain attempt to coordinate more than two carloads arriving at the mountain at different times, followed by a ride up a lift and a [...]
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Kraft Product Ideation Centers
Open the innovation pipeline and get into the community with a pop-up experience that gets consumer feedback on up-&-coming services, products and initiatives. There’s a lot going on at the Kraft Product Ideation Center…
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Creativity: Switching Gears
I spend a lot of my time in front of a computer making ideas look “real”. The funny thing about interactive work, though, is that even at its most real, you still can’t touch it. Or taste it. Sometimes it’s wonderfully meditative to pull out a recipe and create something I never could on a [...]
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Evolution of the Bike
The bicycle is the most efficient human-powered vehicle created in terms of the energy required to cover a given distance – propelling a bicycle at 15 km/h takes the same amount of effort as walking. With a few modifications, it also performs admirably hauling cargo. For this reason, it has been the focus of continual [...]
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Dolladoption
Dolladoption enables artisans around the world to work from home while their designs reach a global market. By operating a personal cottage industry, it creates a hands-on opportunity for artisans, young and old, to learn the entrepreneurial ABCs of running a small business.