Much has been written about the positive unintended consequences of designing for accessibility and usability.  Examples include mandatory curb cuts for wheelchair-bound individuals benefiting people pushing strollers and alt tags on website images for blind users benefiting individuals with slow internet connections.  While making products more usable for one group doesn’t always improve its usability [...]

Ever wondered why tents are so ugly? So hard to assemble? So frustrating to use? And so completely out of touch with modern design sensibilities?

…most companies do a very poor job differentiating one of their models from the next, much less differentiating their products from their competitors’.