Jesse Diephuis
Design and Foresight Manager
Jesse Diephuis (deep-house) is an Industrial Designer with over 10 years of experience in Automotive Design. His interest in foresight strategy and consumer product development has helped him to provide businesses with better solutions for market needs.
Conditions are ripe for collaborative design to take place in creating solutions beyond Industrial Design programs and outside of traditional R&D centers of Automotive OEMs. Read more...
There are 365 days in the year and our travel luggage spends most of that time buried away in the closet. When luggage is not being used, it takes away valuable space, and adds to the frustration of clutter creating awkward surfaces that are difficult integrate with other items. After 100 years in the travel [...] Read more...
Hyundai and Kia have made immense gains in the past decade by re-invigorating their brand with truly unique designs and exciting offerings with their products such as the sporty Rear-wheel drive Hyundai Genesis coupe and Sedan, and attractive yet affordable Front wheel drive Kia Forte, Soul and Sorento. Consumers who were previously buying marks such as Honda, Nissan [...] Read more...
My career up until 2007 had been about design and styling on the exteriors and interiors of automobiles. This type of design work is essential for car companies, as it is better aligns the appearances and function with the demographic in mind for a brand. While working at GM Holden in Australia, I worked on new [...] Read more...
To address better ways of integrating Transportation in Urban environments requires a very wide-angle perspective lens in order to view the whole scenario of life in an urban environment as well as those in and around the emerging world. It requires that we put ourselves on the same streets of the people we would like [...] Read more...
Traditionally, the notion of Beauty and Elegance is what makes classic examples of automotive design, which is designed to encourage observers to dream about an irreverent future. In the early days of the 1920’s and 1930’s these notions of dramatic proportions were predicated on people who lived in luxurious country estates that could house and [...] Read more...
As designers/industrial designers/architects/visionary futurists we must be able to employ many tools, and with the passing of the hand-drawn ship curves we are now permanently entering the realm of an almost fully digital process. With so many new softwares becoming available, the creative process itself has become fully encompassed with digital tools for every aspect of [...] Read more...
Automobiles of the future and the Designers who develop them are at a decisive moment in history. The Automotive design field as a whole which has notoriously been a heavily veiled and secretive field is now in state of accelerated change. Previously, only a select lucky few have ever had the chance to experience Design [...] Read more...