Director, Digital Strategy
Edwin is a business strategist with experience spanning a mosaic of diverse industries. He has a sharp analytical mind that can navigate through executional details while keeping a trained eye on the big picture.
The University of Waterloo was preparing for a dramatic rebranding initiative when its new logo was prematurely leaked – to a tidal wave of derision from students and alumni. As you can see below, the new logo is a dramatic departure from the more traditional current incarnation on the left. Students, alumni and others have adopted a full-court press fueled [...] Read more...
My hat is off to the folks at Best Buy for their gumption and audacious embrace of social media. Case in point, this week saw the launch of twelpforce, a twitter-based service where anyone can tweet customer service-related questions to @twelpforce that are then answered by any of the hundreds of Best Buy store employees who have [...] Read more...
‘R.I.P. MJ and Farrah’. These were inescapable words that echoed throughout globe on June 25, 2009. Aside from the stories of these untimely passings, there were many stories about the stories, and the role of social media as a broadcast medium. Recently, we’ve been hearing substantial chatter about how social media such as Twitter is supposedly [...] Read more...
To many, the phrase ‘thinking outside the box’ has become an example of banal business-speak that gives management advisers the counter-intuitive reputation of NOT being imaginative in their thinking (don’t get me started on ‘adding value by leveraging synergies’). When executed well however, it’s one of the most invaluable services that advisers can lend to [...] Read more...
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