Cheesan is a leader in identifying customers’ needs through empathy-based discovery that help clients build innovative digital experiences leveraging social technology, defining new product and service offerings, and establish processes that support sustainable growth. With her roots in the depths of technology, Cheesan has built digital platforms and driven online strategy, planning and execution in organizations like CTV, AARP, HP, Wendy's, the Ohio State Department of Health, Aviva, Crate and Barrel, Dell and United Health Group. Prior to Idea Couture, Cheesan held senior strategy role with Blast Radius (a WPP company) and Bell, developing their consumer product and service strategy and portfolio. In her downtime, Cheesan advises start ups, travels the world and volunteers as a lab rat for culinary adventures.
Cheesan holds an MBA from the Richard Ivey School of Business and an Honors BSc. from the University of Toronto, with a double major in psychology and economics.