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Ashley Perez

Ashley is a media and communications professional with extensive experience in public relations, corporate and entertainment production, and newspaper writing and editing. Her ability to communicate concisely, clearly and contextually is proven time and again. Prior to Idea Couture, Ashley split her time between Montreal, Los Angeles and Toronto, working with organizations to strategically position their communications portfolio. In her time off, Ashley roams the world, from Europe to the Middle East, trying every great restaurant she stumbles upon. Ashley holds Bachelor's degree in Journalism from Concordia University.

Recent Posts

  • May 5, 2010 in Articles, CSR, sustainability
    Sustainability Encourages Apparel Recycling

    Its officially Springtime- the weather is warming up and outdoor running season is in full swing. My sports apparel however, has taking a beating in the winter months and I need some new, fresh, and light clothing to inspire my Spring fitness routine. When it comes to activewear performance is key, but remember, you don’t [...]

  • April 15, 2010 in
    Are You an Integrated Thinker?

    Are you a D School Thinker, are you a B-School thinker, or are you a combination of the two? There are two very different approaches to thinking- left brain thinking and right brain thinking. Left brain thinkers are visual and process information in an analytical and sequential way, first looking at individual pieces and then [...]

  • March 18, 2010 in Articles, Uncategorized
    Lady Gaga + Idea Couture

    Lady Gaga’s newest music video, Telephone definitely has shock value- girl on girl kissing, nudity, and even murder. However, with 16 millions views on YouTube since its release only a week ago, it’s surprisingly not the racy scenes that are making headlines. Instead it’s the abundance of product placements that are creating a constant buzz. [...]

  • March 11, 2010 in Articles
    American Apparel Gets New “Look”

    American Apparel is known for their seductive, provocative, and often risky campaigns and the company has always defended their choices because thats what the people wanted- sex sells. Last year however, American Apparel teamed up with Lookbook.nu, an online site where everyday people can upload their “look”- people vote, you gain style credit, and your [...]

  • March 2, 2010 in Articles
    I Need These Things Because…

    When I’m home, you’ll find me in the kitchen.  Its my place- I graze, I cook, I eat, I hang. Naturally and because I spend almost all my free time there, I tend to want all the newest and coolest kitchen gadgets. New appliances, utensils and even kitchen decor inspire my kitchen creativity. When my [...]