Ambient Healthcare and Well-Being
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Staff Writer
M/I/S/C/ is a quarterly, globally distributed magazine about design thinking and business innovation. It is organized around four key concepts – Movement, Intuition, Structure and Complexity. Pushing new creative territories and providing new perspectives on everything from strategic innovation to design thinking and business culture to social transformation, M/I/S/C/ is the only magazine about the emerging overlap between design and un-design.
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Use our clip and carry cards to learn the most commonly used words in the Millennial Vernacular. Read more...
I have been in the world of insights for almost 20 years. It has been called market research, strategic insights, business insights, consumer insights, global insights etc., but it is all rooted in insights from the marketplace, retail customer & consumer. The defining moments in my career have occurred when changing roles have enabled me to view the world through a different lens. Read more...
I'm a marketing strategy and research guy with a somewhat unique background: I've been client side, ad agency side and supplier/consulting side, so I have experience with all 3 perspectives. In addition to being both qual and quant, I've done stints as a marketing and product manager, so I really understand my ultimate stakeholders and how they actually use research. Read more...
I had the privilege of working for PepsiCo early in my career, a company characterized by smart, hard driving and curious individuals who want to win in the marketplace. Consumer insights was seen as one means to win. The output was strategic, results oriented and engaging. Leaders like Dwight Riskey and Blaise Mercadante elevated the function from market research to consumer insights by addressing big questions like "What drives industry growth?" and "How can we accelerate growth?" as well as by advocating non- traditional ways to address traditional business issues. Read more...
From where to spend your money to gauging good insights to what to do with them when you’ve got them, buying and applying insights is a tricky business. Read more...
Yale Fox is a DJ and nightclub sociologist living and working between Las Vegas and New York City. In 2010, while working towards his PhD at the University of Toronto, Yale was contacted by a prominent Las Vegas nightclub – one of the highest rated in the world. So began Yale Fox’s transition from professional student to nightclub experience guru. Read more...
Social enterprises exist, and strive, to become a new form of organization to effectively solve some of the most pressing challenges within our society. There is a wide, and probably growing, gap between the scale of the problems we face and the scale of the solutions on offer. Creative ways for advancing social innovation are relevant in every sector but they are likely to offer the most value in developing countries. One great example is Kiva, a non-profit organization that leverages a worldwide network of micro-finance institutes to connect people through lending to alleviate poverty. Kiva’s micro-financing model, which allows people to acquire loans of as little as $25, has transformed the way many entrepreneurs in the third world conduct business. For social investors however, the relationship with these entrepreneurs and the products and services they offer can be detached and distant, lacking a real connection with the product being made. Presented with a very brief business biography and engaged with entrepreneurs in little more than a quick transaction, few lenders truly understand the financial context of the seamstress in Tajikstan, the lumber delivery woman in Peru or the rice farmer in Laos. Read more...
When thinking about luxury, the first question that comes to mind is, what is a luxury brand? I am sure there are thousands of brands that would be quick to think of themselves as luxury brands but are they right? Many so-called luxury goods fall into the category of ‘nouveau luxe’ or afforded luxury – [...] Read more...
CNN versus Al JaZeera: Lets begin with a short comparison of the customer experience of two mainstream news networks offering free video content online. One an incumbent in the N.A. market the other an interloper of sorts. When I want to glance at the mainstream news from south of the border I click towards CNN. [...] Read more...
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