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The Spy Poets: IARPA’s new Metaphor Program

“The Greatest thing by far,” Aristotle declared, “is to be a master of metaphor…. It is a sign of genius, since a good metaphor implies an intuitive perception of the similarity in dissimilars.” IARPA, the US governmental arm for intelligence research (sometimes [...] Read More…

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  • 27th May 2011

Common Sense Would Suggest . . .

In a recent global study, 78% of respondents claimed they trust peer recommendations more than they trust advertising. Common sense would suggest that 78% of the advertising budget should be spent on something else, no? The media landscape is constantly changing. Technology [...] Read More…

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  • 27th May 2011

Curation vs Consumption, Values vs Value

consumerrep

I recall once at a dinner party being asked what I did for a living. My first answer, “I make, build and fix brands” was too vague. My second answer, “I’m in marketing” struck a nerve: “Oh, you’re one of those guys [...] Read More…

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  • 27th May 2011

Brands: A Force for Good, or for Greed?

umarawesome

The man pictured above is Umair Haque, head of the Havas Media Lab in New York City, and author of a new book, The New Capitalist Manifesto, published in January of this year. Like the book its title plays on, The New [...] Read More…

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  • 27th May 2011

Shared Value: Let’s Do This!

Rethinking_Capitalism_video1

Some years ago, in the course of researching what kinds of positive values could be associated with ‘brand Canada’, it occurred to me that we might be able to build a platform around the notion of helping to solve some of the [...] Read More…

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  • 27th May 2011

The Medium is McLuhan

mcl

This year marks the 100th anniversary of Marshall McLuhan’s birth. I was reminded of this when I came across a website yesterday calledMarshall McLuhan Speaks. McLuhan has certainly been adopted by many digital enthusiasts as a patron saint, starting with WIRED magazine [...] Read More…

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  • 27th May 2011

Invisible Heroes

erikbook

Designers are trained to believe that they are, as one of my younger colleagues used to say, “on a mission from god” to save the world from bad design. People both inside and outside the business joke about that but the reality [...] Read More…

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  • 27th May 2011

SEO: It Gets Better. We Get Dumber.

The other day, I got an email from someone wanting some clarification regarding an article I wrote about 14 years ago. It was called ‘DUMB’, and it explored the role of graphic design in the dumbing down of western culture, by then [...] Read More…

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  • 27th May 2011

How ‘Sticky’ is Design Thinking?

On its way to meme-hood, even before it has had a chance to gain purchase in the minds of the people who need it most, the term ‘design thinking’ is showing signs of mutational stress that threaten a common understanding of its [...] Read More…

EPIC FAIL: Error as the Site of Innovation

MichaelJordanfail

The French psychoanalyst Jacques Lacan believed every unsuccessful act to be successful as discourse. Mistakes are reference points. They re-calibrate our assumptions and reorient our course of action.  The culture that doesn’t identify and contemplate its mistakes is condemned to repeat them. [...] Read More…

M/I/S/C/ is a quarterly magazine about business innovation and design thinking. It is distributed in over 28 countries around the world.

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Inspiration: Lindsay Page ‘s photography and video installation work have been exhibited internationally. Her photographic work has appeared in magazines including the New Yorker and Camera Austria.

Lindsay Page

Feature: Marketers Love Drinking Their Kool-Aid: Love, Sex, Emotion and the Brand Experience

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