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An evolution in the making; from designing things to designing experiences.

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Conditions are ripe for collaborative design to take place in creating solutions beyond Industrial Design programs and outside of traditional R&D centers of Automotive OEMs. Read More…

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  • 11th Apr 2011

Optimism from Social Innovation

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For Idea Couture, Social Innovation means using social impact as a business strategy. It’s about creating real, tangible value for organizations through tackling social problems. It’s hard to read that and not feel a little more optimistic about the future of business. Read More…

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  • 1st Apr 2011

5 things that might help you trust your crazy innovation partners

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You might think that the biggest challenge in any new project is doing the work itself, but that’s actually not the case. The biggest hurdle we face when we kick-off a project is usually trust. Our fuzzy front-end innovation process means that [...] Read More…

M/I/S/C/ is a quarterly magazine about business innovation and design thinking. It is distributed in over 28 countries around the world.

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Inspiration: Lindsay Page ‘s photography and video installation work have been exhibited internationally. Her photographic work has appeared in magazines including the New Yorker and Camera Austria.

Lindsay Page

Feature: Marketers Love Drinking Their Kool-Aid: Love, Sex, Emotion and the Brand Experience

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