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Social Change, Social Media, sustainability, Technology, Web

Karma is a B*tch

Posted by: ltse, at 1:07 pm on June 3, 2010
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Consumers are smarter than ever- in fact, most consumers today would agree that when they go shopping, they want to know more about the companies they are buying from. From food to clothes to cars, the ever-expanding socially responsible shoppers want to know if the companies they are buying from are respecting the environment. It is also important to note that supporting a brand is not just about believing what their advertising agencies or their PR companies tell you, most likely you will have to turn to the mighty Google and do your own research.

I recently came across brandkarma.com, a site that aggregates the good, the bad, and the ugly of brands and allows you see what brands are top of the list of having “Brand karma”. Once you register, you can contribute stories that measure the level of the brand karma, ranking the both good and the bad.

On a related note about karma, BP is at the top of the bad karma list for sure for its oil spills in the Gulf. During moments like this, it’s usually the true test for the public relations department to come out and perform some kind of crisis management or publicity “clean-up”. Check out @BPGlobalPR on twitter – after reading a few tweets I realized that their PR strategy is to be truly honest. In fact, BP is admitting that they are the bad guy and they are also selling “BP cares” t-shirts to benefit healthygulf.org.

If twitter activism is not enough to keep you informed and entertained, JESS3′s oil spills Firefox plug-in will certainly put a smile on the face – If you visit the site, your screen page will be covered in oil whenever the word “BP” appears. While the above mentioned might not have immediate impacts to the act of bad karmas, it sure is a great outlet for more public awareness and engagement.

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Comments (4)

  1. Posted by:
    Jason
    Jun 08, 2010 at 9:17 am

    Yeah, love the idea behind Brand Karma. But find its presentation/image too limiting, and only appeals to advertisingy folks. Too bad :/

    OH. And um, BPGlobalPR is satirical. Not honest. Google it and you’ll see.


  2. Posted by:
    Idris
    Jun 08, 2010 at 11:21 am

    like the Karma Brand. Good post. Thanks


  3. Posted by:
    Lily
    Jun 08, 2010 at 12:01 pm

    @ Jason – Thanks for your comment. When I said it’s “honest” I was referring it as if BPGlobalPR as the BP’s real PR. To your point the whole gig is a political satire. “Terry” the man behind the scene is on ABC News today. http://bit.ly/97nt5Y
    The whole setup is true to his satirical spirit.

    @Idris – I am glad you enjoyed it :)


  4. Posted by:
    Jason
    Jun 09, 2010 at 1:41 am

    @Lily: Hee hee, sorry I was a bit curt. Yeah that’s what I meant, that’s it’s a piece of satire by an outsider. I just found it initially misleading when I first read the post because it sounded like you were patting BP on the back.


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