Art and Culture, Explorations, Industrial Design, Social Change, Strategic Innovation, Technology, Transportation Design, Uncategorized

As designers/industrial designers/architects/visionary futurists we must be able to employ many tools, and with the passing of the hand-drawn ship curves we are now permanently entering the realm of an almost fully digital process.   With so many new softwares becoming available, the creative process itself has become fully encompassed with digital tools for every aspect of product design right down to sketch gestures that utilize soft A.I. that maps out your ‘intended’ brush strokes (iPhone apps).  Perhaps it is not an absolute necessity to know all digital modeling software programs but it goes without saying designers need to know softwares and know them intimately well.  However, as the next generation of designer/cad jockeys inherit an entirely new set of softwares the idea of what it means to be a ‘designer’ is being challenged.

At one point in the early 2000’s digital skills were a double edge sword, because once you excelled at a certain program you could be easily pigeonholed into being labeled a ‘digital wizard’.  Not to diminish the merits of CAD modelers and the technical people who support the design process, but creating math models in virtual space (at that time) did not constitute being a Designer.  I speak from first-hand experience on this, as my automotive career began using Alias AutoStudio.   My first appointment within at an OEM Design Studios in North America quickly made me realize that there was a negative aspect to be associated with a CAD programs.   The dreaded label of ‘surface-modeler’ or ‘CAD-jockey’ proved to be an obstacle but it no less to diminished the  aspiration of becoming an automotive designer.  As part of the creative design team, the words ‘cad-jockey’ or ‘cad-monkey’ were  a scarlet letters to carry around, while typically viewed as only a supporting role to other designers, the skills learned there proved to be invaluable.

Now a decade on, in 2010 there is a fast growing movement happening in the realm of CAD and nowhere is the phenomenon more visible than in Architecture.  ‘Algorithm architecture’ as it has been referred to, is challenging the old paradigms of designer to CAD person workflows.  In this instance, a clever group of CAD/code scripting folks have figured out a way to introduce code-bred designs that were generated from algorithms. Most of the aesthetically pleasing examples, still have a human mind over-seeing the entire process in order to weed out the unattractive compositions.  Final designs are selected based on both their aesthetic and functional merits, which is a result of continually re-running the programs.  This process will certainly evolve to another level once social networking has been factored into this process (such as Threadless, X-Prize and Local Motors Competitions).  CAD worker and Architect are becoming synonymous in the field of architecture and eventually this wil become the case for product development as well.

Currently a fashion statement for automotive, as emulated fractal architecture (Pandion Showcar from Bertone), there are  subtle signs that logaritm architecture will find its way (and purpose) into product development.  In the future this means that when we are given primary structure (which is initially designed around strength analysis software), the result of the skeletal load paths could then be paired with another program to accommodate aesthetic designs along the same lines and volumes.  Perhaps the entire process could even provide a feed-back loop which allows the object itself to change the overall design and engineering to suit preferences. Case and point; Emergent Architecture based out of Los Angeles, CA.

The net result of all these scripted-code-based designs on Product Development will be a steady and fundamental shift in the way the final output (the finished design) is conceived, created, and employed.  In some cases this process is completely blurring the lines between the Designer, Modeler, Script-coder, Art Director and Architect.  It is amazing to think that a 100 years ago, most buildings were constructed using carved wood logs, bricks and stone.  Now however, we are entering a permanent phase where mass-customized designs, and re-mixed designs are created using some form of Algorithms or Logarithms.  Visual Art meets C0-engineered/ Software Adaptive/Computer Aided Design.

If you consider that most digital files can be either downloaded (or re-produced by novice digital creator), the designs of the future  will be available across a variety of shared resources any where in the world.  You may begin to realize the impact that this may have when you start to think about the emerging markets.  In developing countries (who do not have legacy costs with conventional know-how) begin make their investments in newer technologies instead of the old ones, an accelerating shift will occur.  The capability of technically savvy entrepreneurs will be able to easily manipulate and re-produce high-end  designs or even be able to single out any desirable trait or elements which they deem desirable.  All it will take for a company to exceed in these markets is an initial investment in creative process with CAD software and access to rapid prototyping machines.