We’ve all been there before. A request gets dropped on our desk that looks for the right answer to the wrong problem. When it happens, you’re put in a tough situation… so what do you do?
The digital measurement industry is in flux. From April 7th – April 10th, I’ll be attending and speaking at the eMetrics Marketing Optimization conference in Toronto, hopefully finding clarity through interacting with the world’s best and brightest digital measurement practitioners.
Modeling the role of crowdsourcing in an organization’s innovation process.