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Lady Gaga’s newest music video, Telephone definitely has shock value- girl on girl kissing, nudity, and even murder. However, with 16 millions views on YouTube since its release only a week ago, it’s surprisingly not the racy scenes that are making headlines. Instead it’s the abundance of product placements that are creating a constant buzz.

In the 9 minute long music video, I noticed over 9 different brands ranging from food companies, to fashion, to accessories. The video is flooded with product placements including Virgin Mobile, Diet Coke, Miracle Whip, Wonder Bread and even Plenty Of Fish, an online dating site.  While most of the products were paid product placements, a few were Lady Gaga’s idea and said to be a personal tribute to things she values.  One such example is  when Gaga uses Diet Coke cans in place of hot-rollers to curl her hair- she says she did this is honour of her mother who did the same thing back in the 1970′s.

The hit video also plays like a mini-film and ends with a “To Be Continued” message. Whats Next for Gaga? All I know is, Gaga if you’re reading this, Idea Couture should be among the things you love and featured in your next video.