http://www.ideacouture.com/blog/2009/11/30/the-beauty-of-ugly-prototypes/ Wed, 04 Jan 2012 20:22:32 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.ideacouture.com/blog/2009/11/30/the-beauty-of-ugly-prototypes/comment-page-1/#comment-971 FABIAN Wed, 23 Mar 2011 22:25:06 +0000 http://ideacouture.com/blog/?p=3299#comment-971 hola soy dueño @088hotmail.es hola soy dueño @088hotmail.es

]]> http://www.ideacouture.com/blog/2009/11/30/the-beauty-of-ugly-prototypes/comment-page-1/#comment-970 FABIAN Wed, 23 Mar 2011 22:23:51 +0000 http://ideacouture.com/blog/?p=3299#comment-970 loco pasame el codigo de la web loco pasame el codigo de la web

]]> http://www.ideacouture.com/blog/2009/11/30/the-beauty-of-ugly-prototypes/comment-page-1/#comment-385 Mihnea Galeteanu Mon, 30 Nov 2009 15:49:58 +0000 http://ideacouture.com/blog/?p=3299#comment-385 Andrew, thanks for bringing attention to this. I'm in my organization trying to show people the value of unfinished prototypes. Recently we had a former VP of innovation from P&G come and speak at school and she brought up the subject of "ugly" prototypes. She added another angle to your argument. She said that if you show customers a prototype that's very polished and looks "finished" they will be more reluctant to give you feedback (maybe in order to not burst your bubble). Andrew, thanks for bringing attention to this. I’m in my organization trying to show people the value of unfinished prototypes.
Recently we had a former VP of innovation from P&G come and speak at school and she brought up the subject of “ugly” prototypes. She added another angle to your argument. She said that if you show customers a prototype that’s very polished and looks “finished” they will be more reluctant to give you feedback (maybe in order to not burst your bubble).

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