Experience Design, Explorations, Industrial Design

Photo by jaeja – http://www.flickr.com/photos/jaeja/2073207091/

I’ve never liked taking multivitamins. From my first Flinstone’s chewables to, more recently, Centrum’s Complete formula, the thought of ingesting makes my throat tighten in anguish. In an unofficial survey, we found that in general, taking vitamins is inconvenient, inefficient and not much fun. They get forgotten in kitchen cupboards until you’re sick enough to remember taking them. Milligrams go to waste when passed through the digestive system. And between taste and (sometimes) size, swallowing them can suck. No wonder most of us ‘forget’ to take our vitamins.

That’s where PSST! comes in. It’s a fun and futuristic way to take vitamins. Unlike tablets, capsules or liquids, it’s sublingual: sprayed under the tongue, all of the natural, bioactive ingredients the body needs each day skip past the metabolic process of digestion to be directly and quickly absorbed into the bloodstream. A product extension available in all of the same great flavors as Glacéau’s Vitamin Water and Vitamin Energy – and with the same essential vitamins, antioxidants, minerals and other ingredients – PSST! is a more portable and private way to guarantee getting the daily requirements of a healthier, happier, more energetic body.