Explorations, Featured Explorations, Strategic Innovation

The notion of camping with style does not cross the mind of the average mass camper. However, there is a segment of the mass that has yet to discover what a wonderful past time camping is. With staycations becoming the norm, what better way to spend time with family and friends – in style.

Marimekko Camping by Numbers changes all of that. An innovation and complete reinvention in camping, the experience begins with choosing from a wide array of beautiful tents constructed from Marimekko fabric. Available in a variety of colors, patterns and seasonal themes, each of these comfort-designed tents comes complete with a soft, self-in-
flating floor. Then, it’s off to a Scandinavian-inspired campground of the future that offers services and amenities worthy of a world-class boutique hotel. No more overwhelming lists of gear to buy, food to prepare and supplies to pack – all you have to do at Marimekko Camping by Numbers is check in with your clothes and toothbrush. Not sure where to start?

Every task, every headache, every challenge can be easily solved by following the campground’s clear signs and simple guides. Need extra help? Just look for the friendly Merrimeko staff in their Ritsuko Shirahama uniforms. On site to assist and educate, they’ll reveal all of the tips and tricks that make camping easy!

Case Study: Camping for the gear-less
Although its often viewed as an inexpensive way to vacation in the wilderness, accumulating the required supplies can be expensive. Just think, coolers, cutlery, tents, sleeping bags, and food can all add up to a good chunk of change. Not to mention, if you are an urban apartment or condo dweller, where exactly would you store everything? With Marimekko Camping by Numbers, its all there for you. For the casual camper (say once annually), this is the perfect solution. Not to mention you can simply pick up and head out into mother nature on a whim. Bonus, its much less intimidating for the first time camper. The comfort of knowing that everything is there for you will help you relax and enjoy the drive to your own little slice of the great outdoors.