Industrial Design

Every die-hard sports fan wants to feel close to their team. Some times a jersey and a hat just doesn’t cut it.

The NY Yankees and Stadium Associates have taken it to the next level by introducing a line of grass seed and sod products that allow you to walk on Yankee turf any time you play catch in your back yard.

Frivolous? Maybe. But for a fan who will never get the chance to step out onto the field at Yankee Stadium, it’s a product innovation that has incredible emotional appeal.