Art and Culture, Articles, CSR

Not too long ago, I discovered FLOWmarket while in Copenhagen on one of my European jaunts. Part retail, part design and part philosophy, the concept is simple and thought provoking – shelves and tables lined with empty containers, bags and boxes that hold the promise to cure ailments of the human condition. Tubes of “Product Lifetime Extension”, bottles of “Identity Finders”, containers of “Empathy”, cartons of “A Feeling of Safety”, boxes of “Addiction Liberators” in simple black text on white for sale to people looking for cures to the things that ail them.

At Idea Couture, we speak often about consumers’ needs – unarticulated and unmet. These exhibits bring to the front of consciousness these needs in a raw, ‘in your face’ way. Who wouldn’t want the elixirs and cures filled with promises? As I head to Monterey for Sustainability Brands 09, I ponder questions about the human condition and what it will take to satisfy our subconscious, ego and superego in a way that is sustainable.

To check out Flow Market go to http://theflowmarket.com.