04. transmedia storytelling.

Transmedia storytelling sets the stage for immersive narrative experiences. It changes the role of the media and the media echo chamber. It is like moving from a single speaker vinyl record player to a multi-channel on-demand digital surround sound system.

We have entered an era of media convergence that allows the flow of content across multiple channels, to be re-mixed and re-distributed across multiple medium. Every rule about the structure of modern entertainment and the media industry is now being rewritten with the existence of digital technologies - from the low cost, improved quality of content production to ease of access across media.