08. digital ethnography.

The process of ethnography involves the observation of complex human interactions in order to recognize patterns of behavior and extrapolate true customer insights. Idea Couture applies new digital tools with traditional ethnographic methods to improve overall effectiveness and minimize intrusion. Among these tools are 'life caching', 'video ethnography' and 'follow home' methodologies. This information is invaluable to the design and desirability of any new product or service.