05. brand experience blueprinting.

A challenge facing corporations today is that their brands are not solely under their control. With the introduction of a digital dimension to the brand experience and the networked nature of customer interactions, corporations must identify the commonalities and differences between their brand's traditional and virtual personalities. Brands are now co-owned by consumers through their interaction and influence. Brand managers must now consider the additional complexity of content permanence within the digital network, requiring them to think beyond traditional lines. Idea Couture helps clients develop an experience blueprint which guides the principles and actualization of the brand in the digital space.